Thought Leadership

Why enterprises are rethinking observability in the OpenTelemetry era

As enterprises embrace open-source technologies and AI-driven architectures, the challenge is no longer collecting telemetry data but turning it into actionable intelligence that drives resilience, performance and...

Channel evolution in EMEA: From distribution to ecosystem-driven growth

Channel partners across EMEA are navigating a rapidly evolving landscape shaped by cloud platforms, AI adoption and increasing demand for lifecycle-led services. Daniel Hurel, Senior Vice President, Westcon EMEA...

Fighting invisible threats with behavioural intelligence

As cyber adversaries evolve from fragmented groups into highly coordinated, professional operations, the rules of engagement are changing. Enterprises are no longer targeted based solely on who they are, but on who...

As Middle East market dynamics shift, channel value begins where the sale...

At the start of 2026, the outlook for the Middle East channel was clear. IT spending across the region was set to rise sharply, with Gartner projecting that IT spending in MENA would reach $169 billion this year, an...

AI-powered identity security opens new opportunities for channel partners in...

As AI reshapes the threat landscape, identity security is becoming a critical control layer for protecting users, systems and data across increasingly automated environments. Mahmoud Ahmed, Regional Sales Director at...

Improving network performance through visibility and practical insight

Reliable network performance is often taken for granted until something stops working. Slow applications, unstable Wi-Fi and intermittent connectivity quickly lead to frustrated users and lost productivity. Bheki...

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