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Channel chief: Murtaza Khan, Managing Partner, Middle East and Africa, Fragomen

Fragomen’s Murtaza Khan leads a business that is fundamentally people-centric, and finds reward in various aspects including collaborating with colleagues worldwide, assisting customers in navigating complexities associated with cross-border travel and work, and actively participating in pro-bono initiatives aimed at contributing to local communities. Describe your current job role and business model? Murtaza serves as […]


Will 2024 be boom time for managed service providers?

Small and medium-sized enterprises now consider technology an integral part of their business and want to harness technology to drive productivity and will therefore be looking for MSPs to help them achieve those 2024 goals says Fred Voccola and Greg Jones at Kaseya. Managed service providers, MSPs who provide IT and security solutions to small […]


Editor’s question: what are the opportunities and challenges for channel partners in the AI market space?

A partner’s success hinges on staying current with technological advancements, addressing the skill gap, navigating implementation complexities, and acquiring the right certifications and expertise. By doing so, channel partners can contribute to shaping the future of AI. Executives from Cloud Box, Alteryx, NetApp, SAS, respond to this month’s question. Avinash Gujje, Practice Head for Infrastructure, […]


Augmented Reality an opportunity for channel to generate business value

Widely regarded as an immersive entertainment tool, augmented reality is increasingly becoming an integral part of the enterprise digital transformation journey, explains Simran Bagga, at Omnix International. For most business decision makers in enterprises, there really is no divide between virtual reality and augmented reality. They believe that such immersive experiences require an all-encompassing headset […]


Automation driving data opportunities for channel in 2024

The channel will need to guarantee quality of data their customers use to drive AI-powered analytics and automation and customers will continue to turn to the channel for solutions that enable more intelligent automation and faster decision making, according to Michael Allen at Dynatrace. With the ongoing boom of AI, in 2024 the channel will […]


Partnering with best OT and IT technology providers

Radix is a technology solution company that works with the market leaders of the software industry and has a broad range of offerings that can be grouped into cloud infrastructure, industrial software and data platforms according to Flávio Niemeyer Guimarães at Radix Engineering and Software. Radix is a technology solution company that works with the […]


Bright Pattern announces partnership with EMT Distribution

Bright Pattern has announced a partnership with solutions distributor emt Distribution. emt Distribution’s primary goals are to provide value to channel partners through positive engagement, enablement and other support activities by finding new and emerging technologies that lead to automation and self-sufficiency. emt Distribution sole focus is to become the leading IT Value Added Distributor […]


Obscure Technologies announces bold Africa channel expansion strategy

Last year, Obscure Technologies embarked on an ambitious expansion across Africa – a move that is already yielding benefits for channel partners joining the company. Obscure Technologies plans to redefining cybersecurity distribution in Africa and is calling on channel partners to join them in this transformative journey. According to Yaadhna Singh Gounden, Obscure Technologies, Head of […]


Managed services partners must leverage cloud to differentiate

Channel partners operating as MSPs must adopt a suitable cloud platform that addresses their customer’s needs and delivers high quality services with inbuilt tools and resources says Mostafa Kabel Abouhaswa at Mindware. Managed services and managed security services present a significant growth opportunity for channel partners looking to expand their offerings and tap into new […]


Building channel partners for today’s digital world

Value added distributors and channel partners need to work jointly to increase their differentiation in the digital marketplace, provide a range of services to meet market demand, and invest in technology skilling of their teams, says Fadi Matta at Mindware. Traditional IT distributor roles are rapidly shifting. Digital transformation is becoming a fundamental driver of […]


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