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Altron Karabina expert on how channel companies can ensure they deliver the right customer experience

James Hickman, Chief Customer Officer at Altron Karabina, looks at how channel companies can ensure they deliver the right customer experience. Few businesses enter into a partnership expecting it is going to be a bad experience. In fact, customers do not consciously think about their experiences with a channel partner; they anticipate that they are […]


How the channel can help deliver the true digital employee experience

The need for companies to put their people first has never been greater. The ‘experience’ organisations can now offer their employees – in terms of giving them access to the right digital technologies, applications, culture and support – can now directly impact business growth and attracting and retaining talent. Andy Philp, EMEA Solutions Marketing, VMware, […]


Driving increased revenue for your brand, your vendor and your business

One of the most tried and tested methods for driving a more positive sales outcome from an organisation is to offer some form of incentive to people to take the ‘action’ the company requires. In the channel, this has become one way to differentiate oneself from the competition, since offering something in return for the […]


Veeam introduces Enhanced Accredited Services Partner Programme

With Veeam Accredited Service Partner (VASP) services, members can differentiate their offerings, achieve value realisation and drive customer journey success. Veeam Software, a leader in backup solutions that deliver cloud data management, has announced the launch of its enhanced Veeam Accredited Services Partner (VASP) programme to strengthen its partners’ capabilities to sell, deploy and support […]


Esharah: Utilising AI for mission critical situations

Esharah Etisalat Security Solutions is helping to make the world a safer place through astute utilisation of Artificial Intelligence. ITC speaks toAli Bahlooq, General Manager at Esharah, to find out more about how the company is deploying the latest technology in critical situations that are often nothing less than a matter of life or death. […]


F5 launches Unity+ channel partner programme

F5’s investment in partner success aims to create growth in software and services. F5 Networks, a leading provider of application delivery and security services, has announced the launch of F5 Unity+, a channel programme designed to create long-term profitable partner growth. Unity+ enhances partner opportunities and incentives, captures new revenue streams, and drives tighter collaboration […]


IT security is broken: Six ways partners can help fix it

It would seem that IT security has reached an interesting crossroads and, despite a proliferation of investment, only a quarter of business leaders across the region are confident in their current cybersecurity, according to a VMware and Forbes Insights study. Ian Jansen van Rensburg, Senior Systems Engineer and Lead Technologist at VMware looks at how […]


Avaya recognises pioneers at annual channel meeting

Leading channel organisations from across Avaya’s International region were recognised for ability to design and implement blended communication solutions that solve pressing business challenges. Avaya has honoured its outstanding channel partners from across EMEA at the Avaya Partner Summit 2020. The awards, presented at a gala-dinner attended by over 500 Avaya technology alliance and channel […]


A10 Networks appoints Redington Gulf as value added distributor in Middle East

A10 Networks has announced a value added distributor partnership agreement with Redington Gulf across Kuwait, UAE, Oman, Bahrain, Egypt, Jordan, Lebanon, Iraq, Qatar and Saudi Arabia. Under the terms of the agreement, Redington will promote A10 Networks’ entire portfolio of leading solutions including service provider network security to support IoT in the age of 5G, […]


Aruba channel awards honour outstanding partners across the region

Aruba, a Hewlett Packard Enterprise company, has hosted its annual channel awards ceremony at The H Hotel in Dubai, during GITEX, to recognise and honour the achievements of its distributor and reseller partners in the Middle East, Turkey and Africa. The gala dinner was well attended by channel executives from across the region. Aruba recognised […]


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