Automation Anywhere, a cloud-native intelligent automation vendor, announced it will be strengthening its presence across Saudi Arabia with greater focus on customer acquisition across all major industry verticals. The Automation Success Platform, a connected portfolio of automation tools and technology, helps enterprises engage with employees and connect disparate applications – whether cloud-native or on-premises – […]

Mohammad Alrehaili appointed as Managing Director for country grouping that includes Saudi Arabia, Qatar, Oman, Kuwait, Bahrain, Egypt, Jordan, Lebanon, Libya, Iraq and Yemen HPE announced the launch of its new Middle East organisation with its headquarters in Riyadh. The new organisation is led by Mohammad Alrehaili, who is responsible for HPE’s operations in Saudi […]

Hewlett Packard Enterprise announced its intent to launch a new production site in Saudi Arabia to support the development of the Saudi Arabia’s digital economy and meet growing customer demand. With sponsorship, support and participation from the Ministry of Communications and Information Technology, the Ministry of Investment and the Local Content and Government Procurement Authority, […]

NetApp Partner Sphere embraces the diversity of NetApp’s partner ecosystem to facilitate co-innovation and drive transformational business outcomes for joint customers. NetApp – a global, cloud-led, data-centric software company – has announced its intent to launch a new partner programme in NetApp fiscal year 2024. NetApp Partner Sphere is the evolution of NetApp’s industry-leading Unified […]

Unveils new simplified partner programme to accelerate channel growth Proofpoint Element Partner Programme strengthens resellers’ position and market opportunity in the Middle East with enhanced sales and marketing development resources, benefits, incentives, and training support Proofpoint, a cybersecurity and compliance company, announced its new partner programme to empower the channel to drive sales, enhance customer […]

According to Gartner, 48% of board directors rank cyber risk as a top enterprise risk while cyber risk incidents can have significant operational, financial, reputational, and strategic consequences To aid regional organisations with understanding their overall security posture, CyberKnight has become the Middle East VAD for SecurityScorecard – the global leader in cybersecurity risk ratings, […]

Middle East region’s largest enterprise B2B marketplace for cybersecurity, AmiViz announces its latest initiative to reward channel partners for working with them AmiViz, the Middle East region’s first enterprise B2B marketplace, announced the launch of its partner loyalty programme, AmiViz Partner Rewards Programme. Commenting on the launch of the new loyalty programme, the COO of […]

Freshworks appoints Sandie Overtveld as Senior Vice President for MEA and APJ Freshworks announced the appointment of Sandie Overtveld as Senior Vice President for its Asia-Pacific, Japan and Middle East and Africa markets. In this new role, Sandie will oversee Freshworks’ growth efforts in these regions and work with brands to help them keep customers […]

Growing demand for healthcare services in Middle East and African regions in recent years has led to an increased need for governments to establish world-class electronic medical records systems. Oracle Cerner announced that it has been awarded the 2022 Best in KLAS Acute Care EMR for Middle East and Africa, further proving its stance as […]

Yellow.ai’s Dynamic Conversation Designer creates human-like conversation flows with effective designs, reducing development time by 50% and delivering increased productivity. Yellow.ai, a leading enterprise-grade Conversational AI platform, announced the launch of its Dynamic Conversation Designer, revolutionising the design process of chat and voice conversational workflows with Generative AI. With its user-friendly, no-code interface, enterprises can […]