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Channel chief: Joanne Wong at LogRhythm

Channel partners can no longer take a one-size-fits-all approach to selling their products and services and to stand out, they need to demonstrate keen understanding of customer pain points, and find tailor-fit solutions that address specific needs says Joanne Wong at LogRhythm. Describe your current job role and a summary of the business model of […]

Channel chief: Alexandre Brousse at Dell Technologies

Customers are looking to be more agile, which has led them to run workloads across multiple environments, whether public clouds, co-location facilities, data centres or at the edge, leaving IT teams grappling with complexity says Alexandre Brousse at Dell Technologies. Describe your current job role and a summary of the business model of your organisation? […]

Why managed services providers need to embrace AI

Integration of AI adds many benefits for managed service providers including early detection, scalable delivery, predictive services, automated remediation, allowing channel partners to leverage the expected 10% market growth, says Abdul Rehman at SolarWinds. The channel ecosystem in the Middle East has been evolving at an unprecedented pace. The box movers, who touted low margins […]

Why CIOs, CISOs need to engage with security channel partners

Channel partners understand how cybersecurity ecosystems are supposed to work, which allows them to support a range of organisations, from those with a fulltime CISO and a well-staffed SOC to those that require an outsourced security solution says Ed Baker at Trellix. As the region’s enterprises navigate their way to a sustainable future, inspired by […]

Nation threat actors using AI in weapons of war

While United States and EU grapple with legislation around AI and its consequences, there are no guiding principles limiting development of AI technologies with respect to weapons of war explains Morgan Wright at SentinelOne. Milton Friedman, the famed American economist and the 1976 winner of the Nobel Memorial Prize in Economic Sciences, made a point […]

Toshiba Gulf launches Build Your Own Data Centre initiative across ME

Toshiba Gulf, a fully owned subsidiary of Toshiba Corporation, Japan managing the MEA region for storage products and solutions announced the launch of its Build Your Own Data Centre initiative across the Middle East and Africa. This initiative will help its channel partners adapt to a data-driven future while optimising costs and performance. In a […]

Why resellers need to master on-premises and cloud backup

The reseller that can develop knowledge to understand vendor offerings, understand customer environment, propose the solution that best meets these needs, is the reseller that will be most successful in hybrid backup says Kate Mollett at Commvault Africa. In recent years many more organisations have embraced Software as a Service, SaaS, particularly Backup as a […]

Leveraging data to pull through challenges

Supply chains, economic disturbances, social hurdles, the challenges never stop, so neither can the data evolution of a competitive business advises Vibhu Kapoor at Epicor. In business, insights are everything. They are the angled mirrors that help decision makers see round corners. And in insights, data is everything. It is the light that bounces off […]

ManageEngine announces launch of its MSSP edition of cloud-based SIEM, Log360

ManageEngine, the enterprise IT management division of Zoho Corporation, announced the launch of the MSSP Edition of its cloud-based SIEM, Security Information and Event Management solution, Log360 Cloud. According to a recent ManageEngine study, organisations are currently facing a shortage of cybersecurity staff. With budgeting constraints and the current economic situation, addressing security challenges and […]

LogRhythm hosts first Asia-Pacific Partner Tech University, announces winners of 2023 APJ Channel Awards

LogRhythm announced that it has recently concluded its first-ever Partner Tech University in the region. During the event, LogRhythm also announced the winners of the 2023 APJ Channel Awards, honouring the achievements of LogRhythm’s outstanding distributors and partners. Attended by close to 100 participants across over 30 partner organisations, the two-day event included various workshops […]

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