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Channel chief: Alexandre Brousse at Dell Technologies

Customers are looking to be more agile, which has led them to run workloads across multiple environments, whether public clouds, co-location facilities, data centres or at the edge, leaving IT teams grappling with complexity says Alexandre Brousse at Dell Technologies. Describe your current job role and a summary of the business model of your organisation? […]


Managed services partners must leverage cloud to differentiate

Channel partners operating as MSPs must adopt a suitable cloud platform that addresses their customer’s needs and delivers high quality services with inbuilt tools and resources says Mostafa Kabel Abouhaswa at Mindware. Managed services and managed security services present a significant growth opportunity for channel partners looking to expand their offerings and tap into new […]


Why managed services providers need to embrace AI

Integration of AI adds many benefits for managed service providers including early detection, scalable delivery, predictive services, automated remediation, allowing channel partners to leverage the expected 10% market growth, says Abdul Rehman at SolarWinds. The channel ecosystem in the Middle East has been evolving at an unprecedented pace. The box movers, who touted low margins […]


Building channel partners for today’s digital world

Value added distributors and channel partners need to work jointly to increase their differentiation in the digital marketplace, provide a range of services to meet market demand, and invest in technology skilling of their teams, says Fadi Matta at Mindware. Traditional IT distributor roles are rapidly shifting. Digital transformation is becoming a fundamental driver of […]


Why CIOs, CISOs need to engage with security channel partners

Channel partners understand how cybersecurity ecosystems are supposed to work, which allows them to support a range of organisations, from those with a fulltime CISO and a well-staffed SOC to those that require an outsourced security solution says Ed Baker at Trellix. As the region’s enterprises navigate their way to a sustainable future, inspired by […]


Why digital transformation fails, what partners can do

While we hear a lot about organisations beginning their digital transformation journeys, Ranjith Kaippada at Cloud Box Technologies points out a myriad of organisational and other internal factors can grind them to a halt unless channel partners are pro-active. The pandemic spurred an increase of digital transformation initiatives across organisations and industries. And while this […]


Delivering solutions for enterprise performance

Leveraging a strong portfolio of observability and security solutions from Dynatrace and other leading IT vendors like Dell and VMware, VAS Integrated Solutions is using stable operations in Egypt and Libya to expand into Saudi Arabia and Sudan. Digital transformation is accelerating and taking place in hybrid and multicloud environments. This shift yields undeniable benefits […]


What is the global state of MSPs

With revenues and competition on the rise, and a focus on the need for a superior customer experience, MSPs have a front row seat to what makes their customers successful says Holly Pateman at Kaseya. The Power of the Managed Service Provider: New Report from Kaseya Explores the Challenges and Opportunities for IT Professionals Datto’s […]


Nation threat actors using AI in weapons of war

While United States and EU grapple with legislation around AI and its consequences, there are no guiding principles limiting development of AI technologies with respect to weapons of war explains Morgan Wright at SentinelOne. Milton Friedman, the famed American economist and the 1976 winner of the Nobel Memorial Prize in Economic Sciences, made a point […]


Toshiba Gulf launches Build Your Own Data Centre initiative across ME

Toshiba Gulf, a fully owned subsidiary of Toshiba Corporation, Japan managing the MEA region for storage products and solutions announced the launch of its Build Your Own Data Centre initiative across the Middle East and Africa. This initiative will help its channel partners adapt to a data-driven future while optimising costs and performance. In a […]


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