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Westcon-Comstor launches its multivendor marketplace, PartnerCentral

Westcon-Comstor announced the launch of its new multivendor marketplace, PartnerCentral. This new digital gateway is a one-stop environment where partners can configure, quote, and order complex hybrid solutions—software, hardware, services, or a combination of all three. With PartnerCentral, Westcon-Comstor partners can access intuitive data insights that simplify the procurement of services and products, and the […]


Why AZCOM is adopting a fit to strategy

Led by stalwarts Nassir Nauthoa and Anand Dathatreya, AZCOM intends to deliver compelling solutions to channel partners through its fit-to strategy with vendors. AZCOM IT Distribution is a value-added distributor servicing the needs of the SME and corporate reseller channel in the Gulf countries. The company is operational and initially focused on supplying its customers […]


How Omnix is integrating digital platforms into its value distribution

Omnix is investing into emerging digital platforms and cloud marketplaces to help regional channel partners deliver digital transformation solutions to end users. Omnix International is a Sharia compliant company in the regional technology industry with over three decades of experience headquartered in UAE. The parent company is the Al Imtiaz Investment Group located in Kuwait. […]


How African channel partners can qualify their cloud providers

With South African businesses reeling under power cuts, Andrew Cruise at Routed, advises African channel partners and enterprise decision makers on how to select their cloud service partners. Cloud adoption is rapidly increasing in Africa, with no slow-down in sight. Worldwide Worx research indicates that 69% of companies in eight African countries plan to increase […]


Editor’s question: Hyperscalers have built marketplaces on their platforms, how can channel partners leverage this trend

Partners should take advantage of ecosystems vendors have built. The shift to cloud solution selling enable partners to develop value-add services around solutions and ecosystems. Executives from Riverbed, HPE, Liferay share their perspectives. Ghassan Abou Rjeily, Regional Channel Sales Manager Emerging EMEA, Riverbed With the appetite for cloud adoption having scaled exponentially in recent years, […]


Top areas where channel partners are most engaged

Kinda Baydoun at Veeam looks at four key areas where channel partners remain most engaged in today’s digital landscape and advises them to follow best practices from IDC. Veeam’s ProPartner global services over 35,000 active partners and 450,000 end-customers. Interactions with channel partners throws up a lot of interesting insights that give an indication of […]


NewEvol and emt Distribution announce partnership for knowledge exchange, collaboration

NewEvol and emt Distribution announced a partnership aimed at safeguarding organisational assets and delivering value to IT driven customers and businesses irrespective of its industry. The partnership will also facilitate the knowledge exchange and collaboration between the two companies fostering the development of new products and services that address the evolving needs of customers in […]


CyberKnight signs up as VAD for Traceable bringing discovery, security posture management

To support the region’s enterprise and government organisations better protect sensitive data and stop API abuse, CyberKnight has become the value-added-distributor for Traceable, that allows for discovery and security posture management, threat protection and threat management, across the entire SDLC. As the industry’s first and only Zero Trust API Access, ZTAA solution, Traceable actively reduces […]


Commvault appoints AlJammaz Technologies as official distributor for Saudi Arabia

Commvault has partnered with AlJammaz Technologies in Saudi Arabia. AlJammaz Technologies will become an official Commvault Value Added distributor in Saudi Arabia following the agreement, which will help drive digital transformation, improve data protection, and increase cybersecurity for a wide range of businesses. Commvault has experience in the region, having worked with key organisations including […]


Omnix partners with DocAcquire to offer cloud-based intelligent document processing

Omnix International announced it has entered into a partnership with intelligent document solution specialist, DocAcquire. As a solutions and consulting partner, Omnix will leverage its proven Gulf-wide reach to engage with organisations embarking on their digital transformation journeys, enabling them to unlock critical value hidden within the scores of unstructured documents that they oversee on […]


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