StarLink expands its distribution portfolio with Schneider Electric

By Mark Bowen   4 March, 2019
StarLink expands its distribution portfolio with Schneider Electric

StarLink has announced the signing of a distribution partnership with Schneider Electric

StarLink, the fastest growing ‘True’ Value-Added-Distributor (VAD) in the Middle East, Turkey and Africa (META) region, has announced the signing of a distribution partnership with Schneider Electric for the Arabian Gulf.

Schneider Electric, a leader in Digital Transformation of energy management and automation, has over 1,000 partners in 64 countries worldwide.

These partners are leveraging mobility, cloud, sensing, analytics and cybersecurity solutions running on the Schneider Electric EcoStruxure architecture to reshape industries, transform cities and enrich lives.

Integrating OT and IT allows safer, and more reliable, energy efficient, sustainable, and connected organisations, smart cities and countries.

A principal provider of physical infrastructure solutions for the entire data centre and its life cycle, Schneider Electric delivers legendary reliability, every step of the way. The EcoStruxure for Data Center solutions protect and optimise data centre and networks for cloud and big data architectures.

With the Data Center Infrastructure Management software (DCIM), customers can collect and analyse data, and control power and processes system-wide or on individual devices.  Schneider Electric offers a complete portfolio of services to assess, plan, design, build and operate a data centre.

Under this sign off, StarLink will represent Schneider Electric in the assigned regions – Bahrain, Kuwait, Oman, Qatar, and the UAE. StarLink, through its skilled expert teams and wide partner network, will promote and sell the brand with aggressive demand generation and awareness programmes, as well as on-the-ground sales and technical support.

Nidal Othman, Managing Director, StarLink, said: “Schneider Electric’s technology will greatly complement the StarLink cloud and data centre portfolio that will solve specific market challenges, enabling customers to scale and accelerate their Digital Transformation.

“We are looking forward to bringing to this region a comprehensive data centre infrastructure, irrespective of business type and industry that can cater to the data centre challenges in our enormously connected world.”

He added that: “This is a strategic alliance and we will work closely to build their market share and achieve our joint business goals.”

“With Schneider Electric, we are now equipped with a complete data centre offering and can cater to the increasing demands for best-of-breed technologies and assist organisations to run their business seamlessly.”

Ahmed Diab, Sales Director at StarLink, said: “This partnership represents our commitment to build the best solutions – from physical infrastructure to application and software integration level.”


Dalia El Hendy, Vice President, Secure Power Division, Schneider Electric, said: “Schneider Electric Secure Power division is excited to run the first True VAD partnership in the Gulf region. Adding StarLink to our channel family aligns with our company’s vision for 2019 and for the years to come.

“Great success depends on building the right team and selecting the right partner at the right time. Witnessing the industry transformation towards digitisation, Schneider Electric is pioneering and developing the EcoStruxure which is the company’s IoT-enabled, plug-and-play, open, interoperable architecture and platform for homes, buildings, data centres, infrastructure and every Industry.

“Aligning with the market trends, we absolutely rely on diversifying our channel and partnering with VADs like StarLink is one of the key channel alliances to implement the right focus.”

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