Mindware will distribute the range of Mitel’s cloud and premises-based Unified Communications and Collaboration (UCC) solutions across the Gulf region following the signing of a new agreement. The distribution agreement brings together Mindware, a prominent value-added distributor in the Middle East and Africa, and Mitel, a global leader in business communications.
Mitel’s cloud, enterprise and next-gen collaboration applications power more than two billion business connections globally. It is a leader in cloud communications. The company’s public, private and hybrid cloud solutions have made it the choice of nearly 4.7 million business users worldwide. Mitel is the only brand recognised across the Gartner Magic Quadrants for Contact Centre, Unified Communications and Unified Communications-as-a-Service (UCaaS).
Nicholas Argyrides, General Manager – Gulf at Mindware, said: “Business communications is the lifeline of any organisation today, particularly these (challenging) days, when an organisation’s physical premises are typically not the preferred workplace for most of us. Recent research has shown that business professionals spend over half of each working day in communications activities. Needless to add, a company’s communications and collaboration practices and technology immensely affect its productivity. And this, in turn, impacts the organisation’s bottom-line.
“We have been looking forward to working with Mitel since such all-around product range nicely rounds off our portfolio as we add top-class UCC to our offerings. With the current anaemic trends in the market, productivity tools such as those offered by Mitel will inevitably become an integral part of organisations’ Digital Transformation plans.”
With Mitel looking to increase its footprint in the region, Mindware will provide its more than 2,000 Gulf partners access to the vendor’s solutions. The distributor will also actively seek to recruit new partners having strong capabilities in business software integration, unified communications, cloud computing, mobility and virtualisation. As part of the ramping up process, Mitel will extend full support and conduct training and enablement sessions for the Mindware team. In addition, Mindware will set up a Mitel ‘demo lab’ to enable partners to ‘test drive’ the solutions and get an in-depth understanding of the product technicalities.
Feras Zeidan, Managing Director, Middle East & Africa at Mitel, said: I am convinced that our new partnership with Mindware will fulfil the partners’ voice, video, UC and CX projects profitably and into the cloud. While working with Mindware’s in-country teams on enablement, fulfilment and post-sale support, our partners and customers will get local value addition, better design services, middleware integration, training and support. In partnering with a solid VAD like Mindware, technology partners will also gain faster fulfilments, fit-for-purpose solutions and roadmap entry into our software and services world.”
Asif Khan, Channel Director, Middle East & Africa at Mitel, said: “The Mindware and Mitel partnership in the Middle East and Africa is extremely strategic in terms of executing our strategy for hospitality, healthcare, contact centre and SME/ mid-market. We are creating our go-to-market with Mindware, built around these segments to effectively communicate with partners.”