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Emirates NBD announces AED 500 million digital transformation plan

Emirates NBD announces AED 500 million digital transformation plan


Emirates NBD, one of the leading banking groups in the region, announced that it will invest AED 500 million over the next three years towards digital innovation and multichannel transformation of its processes, products and services.

The bank also revealed plans to launch the UAE’s first digital bank targeted at millennials. A first-of-its-kind by the customer, for the customer initiative using digitisation and social input as key enablers, the new digital bank will offer customers the next generation of self-service money management with useful tools and applications.

The bank’s investment will focus on five key areas, namely end to end process transformation, smoother, faster and more responsive customer interface, omnichannel experience, fortification of cyber security and anti-fraud capabilities and enhancement data management and analytics.

Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD said, “As the UAE’s largest financial institution with a track record of over 50 years of contribution to the UAE’s development, we are honoured to facilitate a smart transformation in banking, in support of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai’s vision of Dubai’s digital transformation into a benchmark modern city.”

Shayne Nelson, Group CEO of Emirates NBD added, “We are making a commitment to the future with our digital transformation plan. Our focus on technology innovation and adoption to create digital-only products is creating a new paradigm in the way people bankin the UAE. This significant investment will drive further innovation and solidify Emirates NBD’s reputation as an innovation-led, customer-focused bank that is indisputably a market leader in the region.”

The bank has also introduced a series of first-to-market digital banking services. Emirates NBD’s mobile banking applications are available through mobile operating systems including iOS, Android, Windows and BlackBerry, both for smart phones and tablets. The bank’s online banking service is compatible with the latest internet browsers, powered with optimum performance.


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