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Channel Chief: Lars Schmermbeck, Senior Director, Channel Sales EMEA, Zebra Technologies

Lars Schmermbeck, Senior Director, Channel Sales EMEA, Zebra Technologies, a US-based technology vendor that manufactures and sells mobile computing, scanning and computer printing technologies. Schmermbeck talks about his currently role and how Zebra Technologies is working with partners to develop the EMEA channel that it grows profitably. Describe your current job role and the parts […]


LG debuts TONE Free FN7 earbuds in UAE

As part of its commitment to bringing meaningful innovation to the local marketplace, LG Electronics (LG) has launched its TONE Free FN7 earbuds in the UAE – combining acoustic smarts with ultraviolet cleaning for enhanced peace-of-mind. The FN7s feature technology from British audio specialist Meridian Audio, LG’s trusted partner in delivering superior sound. Powered by […]


Motorola launches moto g30 in the UAE

Building on its vision of bringing exceptional value and premium features to the mid-tier smartphone segment, Motorola has expanded its moto g family with the launch of the moto g30 in the UAE. The 64 MP ultra-high resolution quad camera system provides sharper, brighter high-res images which elevate content from every angle. With four times […]


AppsFlyer committed to empowering Middle East marketers with attribution and measurement solutions

Recent Salesforce research highlights that ‘measuring marketing ROI/attribution’ is a number one challenge for UAE marketers. AppsFlyer is furthering its commitment to the Middle East region with tools to develop effective mobile marketing campaigns. AppsFlyer, a global attribution leader, is furthering its commitment to the Middle East, as it looks to support local marketers with […]


Nokia supports T-Mobile 5G evolution with five-year expansion deal

Nokia has announced a continuation of its long standing T-Mobile partnership with a five-year deal. T-Mobile will utilise Nokia’s AirScale Radio platform to deploy an Ultra Capacity 5G layer with 2.5GHz Massive MIMO technology, shifting the Un-carrier (a streamlined plan structure) customer experience into overdrive. Under the new agreement, Nokia will continue to expand T-Mobile’s […]


Amr Alashaal appointed Regional Vice President, Middle East at A10 Networks

Amr Alashaal started his A10 Networks journey over four years ago and has been instrumental in growing the company’s presence and success in the Middle East region.  He and his team have developed and grown A10’s business in major service providers, coupled with key strategic enterprise customers in the energy and utilities sector. Prior to […]


South Africa’s mobile ecosystem into 2021 rife with opportunity… and challenges

South Africa has one of the largest telecoms market in Africa and there are 80 active tech hubs across the country. There is no doubt that as citizens lives rapidly change and lines between work-life blur quicker than ever before, this mobile and technology ecosystem has already and will continue to witness rapid growth. To […]


Akamai Technologies advances 5G Security Strategy with acquisition of Asavie

Akamai Technologies, an intelligent edge platform for securing and delivering digital experiences, has announced that it has acquired Asavie, whose global platform manages the security, performance and access policies for mobile and Internet-connected devices. Asavie’s mobile, IoT (Internet of Things) and security solutions will become part of Akamai’s Security and Personalisation Services (SPS) product line […]


Nokia digitalizes 100% of global 5G network deployments

Nokia has announced it has digitalized 100% of its 5G network deployments around the world, bringing high-quality, agility and transparency to customers globally. Through the use of digitalization, Machine Learning and automation, Nokia is simplifying the deployment of the network infrastructure, accelerating both time-to-market and return on the 5G investment (ROI) for operators. Traditional network […]


Mindware signs as Acer distribution partner in Middle East

Mindware, a regional value-added distribution (VAD), has signed a commercial distribution agreement across the Middle East with PC manufacturer Acer. The deal includes the vendor’s commercial and education portfolio including Windows-based laptops, Chromebook devices, accessories, projectors, Enduro and ConceptD devices. According to the VAD, the main focus will be on the Travelmate Series, specifically designed […]


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