TD SYNNEX and Google are expanding their strategic relationship across Europe, giving channel partners access to a broader range of Google technologies alongside training, certification, marketing, financing and local support.
TD SYNNEX and Google are expanding their strategic partnership across Europe as the companies look to create new growth opportunities for channel partners around Google’s business technology portfolio.
The pan-European collaboration builds on an existing relationship spanning multiple Google products and solutions, combining TD SYNNEX’s distribution footprint with Google’s technology portfolio.
Google Pixel will act as a flagship for the joint go-to-market strategy, although the partnership extends across a wider range of Google hardware, services and solutions.
The companies want to help partners move beyond individual product sales towards delivering integrated workplace solutions to enterprise, SMB and public sector customers.
Through TD SYNNEX, partners will have access to training and certification alongside marketing, financing and joint demand-generation activities. Local TD SYNNEX teams will also provide support adapted to individual European markets.
Luc van Huystee, Vice President, EU Mobile, TD SYNNEX, said: “Our partnership with Google is one of the broadest in our European mobile business, spanning a wide range of products and solutions. By bringing Google’s portfolio together with our pan-European scale and local expertise, we make it easier for partners to grow. They get the access, enablement and go-to-market support they need to build profitable B2B practices in every market we serve.”
Google sees the partnership as a way to extend the reach of its Pixel for Business proposition through TD SYNNEX’s reseller network.
Adriana Selage, Director, Pixel for Business, EMEA, Google, said: “At Google, we want to help businesses of all sizes thrive. Partnering with TD SYNNEX across Europe allows us to scale our Pixel for Business proposition to small and large enterprises alike. Their reseller network and insights on local operations are critical to putting secure, AI-powered Pixel devices directly into the hands of the European workforce.”
The companies plan further investment in partner enablement and joint go-to-market activity, with the collaboration expected to extend into additional markets, verticals and areas of Google’s portfolio.
