Submer appoints Netceed as EMEA distribution partner

Submer appoints Netceed as EMEA distribution partner

Netceed will distribute Submer’s Artificial Intelligence infrastructure portfolio across Europe, the Middle East and Africa under a new value-added distribution agreement.

Submer Group has appointed Netceed as a value-added distributor for Europe, the Middle East and Africa (EMEA) as part of its strategy to expand the availability of its Artificial Intelligence infrastructure portfolio across the region.

Under the agreement, Netceed will offer Submer’s AI infrastructure solutions through its telecommunications and data centre customer network.

The companies said the partnership is intended to support growing demand for AI infrastructure across EMEA by combining Netceed’s regional distribution capabilities with Submer’s portfolio of liquid cooling, monitoring software, data centre design, build services and GPU cloud offerings.

According to Submer, the agreement will help telecommunications operators and data centre providers deploy AI infrastructure while providing local technical support and implementation expertise.

“Netceed brings a powerful combination of extensive EMEA reach and a dedication specialism in global telecommunications and data centre infrastructure,” said Manpreet Bath, Vice President for Commercial Engagement, Submer. “This partnership will enable us to scale across EMEA and so be accessible to telcos who are looking to launch new AI-driven services and sovereign data centers without reliance on centralised hyperscaler infrastructure.”

Submer said its platform is designed to support Artificial Intelligence deployments through integrated infrastructure services or modular components spanning cooling, software, infrastructure design and cloud technologies. The partnership extends the company’s channel reach across telecommunications providers and other organisations deploying AI infrastructure in the region.

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