Westcon-Comstor, a global technology distributor specialising in cybersecurity, networking and hybrid cloud solutions, has announced the launch of Tech Insights, a free-to-use programme that enables channel partners to unlock new revenue opportunities by identifying and addressing risks in customer IT environments.
Built for simplicity, speed and scale, Tech Insights provides tailored, customer-ready outputs that accelerate active deals and create upsell and cross-sell opportunities in services and other high-margin offerings.
Partners can quickly assess the health and configuration of their customers’ security posture and AI data readiness. Expert-led assessments deliver a clear, actionable snapshot with prioritised recommendations, alongside the ability to validate multi-vendor solutions in real-world scenarios.
Customers gain a straightforward view of gaps in critical areas including cloud, identity, application and data security, giving them clear visibility of their risk profile and practical guidance on what to fix first – all without any disruption to live environments.
Available to Westcon-Comstor partners across Europe, the Middle East and Africa (EMEA), the programme is designed to support a more consultative, outcome-focused sales motion while establishing a framework for follow-on projects. Assessments are aligned with industry standards such as GDPR and NIS2, enabling targeted budget discussions based on specific, evidenced gaps.
Tech Insights is the latest value-added service to be launched by Westcon-Comstor in EMEA. It complements existing offerings such as the virtual solution demo environment 3D Lab, analytics-led sales programme Intelligent Demand and peer-to-peer knowledge-sharing community Tech Xpert.
“Tech Insights makes it easier than ever for partners to add value by having strategic, informed conversations with their customers,” said Geert Busse, Solutions Architect Director EMEA, Go-To-Market at Westcon-Comstor. “By unlocking deeper insight into customers’ IT landscapes across cybersecurity, AI and cloud, partners can open new doors, progress deals and position themselves as trusted advisers. We’re excited to bring Tech Insights to market and see the positive impact it will have for partners, elevating their strategic positioning with customers while unlocking new growth opportunities at pace.”
