The new agreement offers seamless AWS Marketplace transactions, allowing European partners to tap into a major growth opportunity.
Westcon-Comstor, a global technology provider and specialist distributor, has announced an expansion of its relationship with Proofpoint, a leading cybersecurity and compliance company, through a new AWS Marketplace agreement designed to accelerate channel partner growth.
Under the agreement, partners in the UK and Europe can buy Proofpoint security solutions from Westcon-Comstor via private listings and sell directly to their customers in a frictionless, end-to-end process entirely within AWS Marketplace. This will enable Proofpoint to scale adoption of products across the region, including its AI-driven Proofpoint Human-centric Security Platform and Proofpoint Premium Services.
Proofpoint is the latest software vendor to join Westcon-Comstor’s AWS Marketplace programme, alongside Check Point Software, Cisco, CrowdStrike, F5, Juniper Networks, Palo Alto Networks and Zscaler.
Launched last year, the programme provides partners with a streamlined and simplified route to transacting on AWS Marketplace, along with specialist support, advisory and consulting services from a dedicated in-house team. The distributor recently enhanced partners’ experience further by introducing multi-currency functionality and flexible payment solutions for AWS Marketplace transactions.
A report by Canalys, part of Omdia, projects that spend via hyperscaler cloud marketplaces will reach US$163 billion by 2030, with channel partners responsible for 59% of that total. Meanwhile, quarterly AWS customer spend commitments have surged 25% year-on-year to US$195 billion. With every transaction made on AWS Marketplace counting towards these commitments, partners can leverage marketplace selling to empower customers to maximise the value of cloud investments while strengthening their security posture.
Westcon-Comstor’s AWS Marketplace programme is designed to enable partners to tap into this opportunity, while taking advantage of faster deal closures and higher returns on investment.
With distribution agreements in place across multiple key European markets, the AWS Marketplace agreement represents the latest milestone in Westcon-Comstor’s relationship with Proofpoint. Earlier this year, Westcon-Comstor became the first Proofpoint Authorised Training Partner in Europe, allowing the distributor to deliver Proofpoint-certified education and enablement services at scale to partners and end-users across the region.
Daniel Hurel, Senior Vice President, Westcon EMEA Go-To-Market at Westcon-Comstor, said: “As end-user buying behaviour evolves, hyperscaler marketplaces – led by AWS Marketplace – are becoming the preferred software procurement route. Our AWS Marketplace programme equips partners to meet this demand, offering a seamless way to transact and deliver value. Collaborating with leading security vendors like Proofpoint strengthens our commitment to helping the channel thrive in the cloud marketplace economy.”
Kent Breaux, Senior Vice President, EMEA at Proofpoint, added: “Expanding our partnership with Westcon-Comstor to offer Proofpoint’s solutions on AWS Marketplace across Europe marks an important milestone in how we serve our customers and partners. Together, we are making it easier than ever for organisations to access our comprehensive collaboration and data security packages through the channel they trust.”
