Snowflake, the AI Data Cloud company, has announced a wave of new updates to its Snowflake Partner Network (SPN) to deepen collaboration with partners and better support customers with dedicated expertise and a platform to empower them to achieve their full potential through data and AI.
Investments to support skills development
As part of the refreshed partner programme, Snowflake has launched a number of partner-focused initiatives, including:
● SPN Learn: a training and certification platform offering learning paths tailored to different levels of expertise. Its goal is to make recent innovations and best practices more accessible and to accelerate partners’ skills development.
● AI Data Cloud Services Partner Programme: the programme has been reorganised around a clearer tiering structure, providing new stages for progression and recognition. It now includes the Service Registration Incentive (SRI), a mechanism that rewards partners for successful customer engagements.
● A stronger community: the launch of several expanded partner-focused events, both digital and in-person, such as the SPN Pulse webinar series, SPN Connect events, and the Partner Appreciation Reception and Partner Awards during the Snowflake Summit. These events foster knowledge sharing and recognition within the community.
“The integration of Artificial Intelligence into business practices is transforming the way organisations use their data,” said Dan Waters, Vice President EMEA – Alliances and Channel, Snowflake. “To support this shift, the Snowflake Partner Network has been redesigned to provide partners with new training tools, a clearer programme structure, and an updated resale model all through Snowflake’s easy, connected and trusted platform.
“By modernising our Partner Network, Snowflake is laying the foundation for a new dynamic: helping partners capitalise on data and AI opportunities through accessible and tailored solutions, strengthening their expertise, and ultimately driving customer success.”
A redesigned resale programme for a connected ecosystem
As part of the SPN updates, a revamped Resale Programme will streamline customers’ path to success and make the Snowflake AI Data Cloud even more accessible for all. It authorises qualified partners to resell Snowflake as part of the solutions they deliver. With support covering the entire customer lifecycle, this programme brings Snowflake’s commercial priorities closer to those of its partners, ultimately providing more value to end customers.
These changes build on the Snowflake platform, recognised for its ease of use, security and connectivity to thousands of applications, data services and users. For customers, this means simplified access to AI-powered data applications and faster deployment cycles. For partners, it offers the opportunity to expand their portfolio and create new business opportunities in a reliable and scalable environment.
