Mindware, a value-added distributor (VAD) in the Middle East and Africa, has announced a strategic partnership with Veeam Software, a provider of data resilience solutions. Mindware has been appointed as a value-added distributor for Veeam across the Middle East, Pakistan, Afghanistan, Egypt and Libya.
The partnership will combine Veeam’s data resilience capabilities with Mindware’s regional channel network, technical expertise, market presence, partner ecosystem and cloud capabilities. The companies will work with channel partners to help organisations protect critical data and applications, recover from disruption and maintain business continuity.
Organisations across the region are facing increasing pressure to strengthen data resilience as ransomware and cyberattacks become more sophisticated, cloud and SaaS adoption increases, regulatory requirements evolve and AI is adopted across business processes.
The partnership will enable Mindware’s channel partners to deliver Veeam solutions across a range of industries and organisation sizes, including enterprises, SMBs, government entities, healthcare organisations and financial institutions.
Mindware will provide support across training, certification, sales and technical enablement, marketing, proof-of-concepts, workshops, technical support and partner incentives. It will also offer professional and technical services around Veeam, including implementation and enablement capabilities.
“Data resilience has moved well beyond being an IT priority; it is now fundamental to business continuity, risk management and Digital Transformation. Across our markets, organisations are adopting cloud and AI at an unprecedented pace, while many are still working to establish the governance, visibility and resilience needed to trust AI-powered systems at scale. Customers increasingly recognise that AI is only as reliable as the data behind it,” said Nicholas Argyrides, VP Gulf and East Africa at Mindware.
Over the next 12–24 months, Mindware and Veeam will focus on expanding market coverage, growing the partner ecosystem, driving customer acquisition, increasing cloud adoption and accelerating revenue growth across the covered territories.
