Nutanix, a leader in hybrid multicloud computing, has announced a strategic go-to-market partnership with BPS, appointing the company as its first aggregator for Managed Service Provider (MSP) business across the Middle East and Egypt. The move reinforces Nutanix’s partner-first strategy and strengthens its regional ecosystem.
Through the partnership, BPS will help MSPs scale faster, simplify onboarding and deliver Nutanix solutions through flexible, consumption-based models. Customers will benefit from improved access to trusted local MSPs, consistent service quality and solutions aligned to evolving business needs. By combining Nutanix’s cloud platform with BPS’s regional reach, the collaboration supports IT modernisation, cost optimisation and Digital Transformation.
Nutanix has also launched a purpose-built MSP programme designed to align product innovation with market demand, including support for external storage, Kubernetes and emerging AI workloads. The programme offers the flexibility MSPs require across both consumption and service delivery models.
“Our partnership with BPS as a key aggregator represents a strategic evolution in how Nutanix engages with Managed Service Providers,” said Shaista Ahmed, Director, Channel and Ecosystem, Middle East and Africa at Nutanix. “By leveraging BPS’s extensive reach and expertise, we can access and nurture the MSP market, creating new opportunities for growth.”
Negib Abouhabib, General Manager at BPS, said: “Being appointed as Nutanix’s first MSP aggregator across the Middle East and Egypt is a significant milestone for BPS. This partnership allows us to bring Nutanix’s industry-leading cloud platform closer to regional service providers, enabling faster onboarding, simplified consumption models and stronger go-to-market execution.”
