Anton Shelepchuk, the Vice President of Worldwide Sales at NAKIVO, shows us a glimpse into the future of channel partners in 2024 with his insightful predictions.
In the first quarter of 2024 and continuing into the year, the trend of cloud services and multi-cloud environments will continue to be a major focus for the channel.
Supporting customers with cloud-centric models and Digital Transformation will be vital to channel growth. Equally, cybersecurity and data protection will remain high on the agenda for the channel, as cyber attacks become ever more sophisticated, and organisations struggle to keep up with increasingly stringent data regulations and data sovereignty challenges.
AI, IoT and analytics will also see developments in 2024, with an accelerated integration of AI and automation in channel operations. The new year will also bring greater collaboration and shared responsibilities in vendor-partner relationships – this is a must to ensure the escalating industry challenges for organisations can be successfully addressed.
Opportunities for the channel will arise with focus on the provision of data protection and management solutions to end-users, such as offering managed storage, backup-as-a-service and disaster-recovery-as-a-service.
In terms of data protection, in 2024, it will be imperative that channel partners work with vendors to support customers in staying ahead of the evolving threat landscape, dealing with shifts in global regulations and compliance requirements, and managing the high complexity of hybrid environments.
Business growth success undoubtably will depend on the channel’s ability to adapt to rapid technological changes and emerging trends, and in striking the right balance between diversification and specialisation, as well as addressing skill shortages and talent acquisition.
The channel should watch out for shifts in customer expectations, which may include a demand for more integrated solutions, enhanced user experience and more focus on sustainability. A watchful eye must also be maintained on new cybercriminal tactics, techniques and procedures (TTPs) that require adjustments to data protection and security strategies.
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