Omnix is investing into emerging digital platforms and cloud marketplaces to help regional channel partners deliver digital transformation solutions to end users.
Omnix International is a Sharia compliant company in the regional technology industry with over three decades of experience headquartered in UAE. The parent company is the Al Imtiaz Investment Group located in Kuwait. Omnix currently operates across UAE, Saudi Arabia, Qatar, Kuwait, and Oman.
With a workforce of 1,000+ employees, Omnix is committed to helping and supporting companies in the regions through their digital transformation journey. Omnix’s solutions and services include cloud adoption, data management, analytics services, digital workplace solutions, cybersecurity solutions and insights on emerging technologies for customers.
Solution stack and partnerships
As a value-added distributor, Omnix offers a range of solutions including CAD and BIM Services, multimedia products, project management and planning, 3D laser scanning, training services, AEC solutions, and Metaverse stack. These solutions are built upon technology from Autodesk, IMSCAD, SpidTech, OpenSpace, Unity, Varjo, TeamViewer, Vuzix, and viAct in the Lower Gulf region, that is UAE, Oman and Kuwait.
The portfolio reflects expertise in delivering architecture, engineering, construction and AR-VR solutions.
Omnix is ahead of the market by offering solutions for the Metaverse and the required proof of concepts. These solutions enable immersive experiences, catalysing transformative changes across industries.
Omnix manufactures HOT machines, that is hardware optimised technology, which are laptops and workstations customised for high performance graphic and data workloads. HOT Systems is a registered trademark of Omnix and covers custom-built manufacturing, integrating desktop PCs, workstations, laptops, servers, render boxes, and collaborative cloud solutions for professional applications.
The differentiation of these machines are in their customisation and integration, setting them apart from standard workstations offered by leading vendors. Custom manufacturing should not be confused with original equipment manufactured products. HOT Systems specialises in specifically tailored, custom-built hardware solutions to meet the demands of core CAD and BIM design, graphics, simulation, analysis, AR-VR, and Point Cloud workloads.
Autodesk is Omnix’s flagship vendor and Omnix has a long-standing relationship with them. As an Autodesk partner, Omnix leverages the vendor’s platforms and offers CAD and BIM solutions, software licensing, training, technical support, and specialised workflows. Omnix also leverages platforms from vendor partner, Unity and provides real-time 3D development and visualisation solutions.
Omnix has built a long-standing relationship with Autodesk spanning nearly four decades. Omnix is a value-added distributor for the Lower Gulf and is a value-added Gold reseller in the Upper Gulf and Saudi Arabia. This partnership is unique in the Gulf region, with Omnix having the distinction of being the only Autodesk distributor and reseller offering end-to-end engineering solutions to complement the Autodesk portfolio.
With Oracle platforms, Omnix offers enterprise-level solutions like database administration, cloud services, and business analytics tools.
Channel engagements
Channel partners engaging with Omnix and selling out its solution stack need to have various technology and go to market skills. They must be excellent in sales and ask the right questions to understand customer challenges. This helps Omnix to develop customised solutions and services.
Omnix expects channel partners to have an extensive knowledge of the product, service, and the industry. If they have expertise in market segmentation and targeted campaigns, it will help in attracting and engaging customers.
Most importantly, they must be able to communicate effectively to manage expectations and have good relationship with stakeholders. Additionally, analytical, and creative problem-solving abilities help to withstand competition.
As part of its channel on-boarding and enablement activities, Omnix organises partner training sessions to provide channel partners with insights on the latest technological trends and updates. Omnix also provides them with marketing support and guidance to execute events.
Omnix prioritises strong relationships with its partners through a variety of events and activities. One key initiative is its Partner Training Programme, where it offers comprehensive sessions every quarter, covering topics such as product updates and sales techniques, ensuring partners are equipped with the latest knowledge.
Its Partner Blitz Day brings partners together to connect with potential customers, facilitating networking activities, providing marketing resources, and offering opportunities for partners to showcase their expertise. This event has proven successful in generating leads and supporting partner growth.
In addition to training, Omnix values personal connections. Activities, such as bowling night and golf events, provide partners with a relaxed environment to engage with each other and team members. These activities foster stronger relationships by creating memorable experiences.
An important aspect is the quarterly business reviews with channel partners to analyse their performance and identify areas for improvement. This is a key activity and helps both Omnix and its partners to grow. Omnix offers quarterly incentive programmes to motivate and encourage channel partners to deliver exceptional performance.
Market dynamics
In the present-day regional IT market, technological advancements and changing customer expectations have created a demand for specialised skills and customised solutions. Omnix is addressing this market requirement by offering specialised services, technical support, and product modifications. Increasing complexity of current IT solutions necessitates an understanding of products and integration capabilities. Omnix serves as a one-stop shop, simplifying procurement and easing implementation of IT solutions.
With the prevailing macro-economic conditions, large-capitalised distributors are demonstrating interest in acquiring small to mid-size distributors. Market consolidation is helping large distributors to expand their regional and geographical footprints and customer portfolio while entering new product and service segments.
With these acquisitions, larger players in the distribution business can use economies of scale and synergies to improve profitability and establish competitive advantages in regional and global markets.
One of the primary current day challenges is the escalating cost of capital as interest rates have soared significantly in the past year. Technology distributors are facing immense pressure to assist channel partners in effectively managing cash flow within a capital-intensive industry.
Digital is the vision
Omnix sees a rapid shift in the traditional roles and responsibilities of technology value added distributors. Digital transformation is the new norm, and it is driving the growth of the regional technology industry.
Technology distributors must offer a wide range of digital solutions that support digital transformation, including cloud computing, security, IoT, and data analytics. Omnix is making significant investments in these technologies to upskills its internal resources.
Most of the technology players have transformed their business around digital technology platforms including cloud, public and private hosting, SaaS, AI, VR and AR, among others. This represents an opportunity for Omnix to offer technology enabled distribution channels including cloud marketplace, e-commerce, online services, and remote assistance. Moreover, Omnix sees an increasing demand from channel partners to use these online channels for sourcing and procurement.
The challenge for channel partners is to leverage the cloud market places available from vendors and distributors, while developing new markets and increasing their end user market reach.
As technology platforms continue to emerge and develop with the rise in AI, Internet of Things, and automation, the technology distribution landscape is being completely recreated and reshaped. There is a shift towards integrated and streamlined distribution models, using data analytics and cloud-based solutions.
Digital technologies could potentially lead to the convergence of traditional IT distribution with other industries like telecommunications and cybersecurity. IT distributors will need to adapt and evolve, focusing on providing value-added services, enhancing customer experiences, and staying at the forefront of technological innovations.
A top executive’s view
As a female leader in a male dominated environment, starting at Omnix was challenging for Simran. Leading from the front, Simran has managed to build a people first organisation, achieving 30% YoY growth, developed services and training, partnered with diverse vendors, and focused on geographical expansion.
In today’s dynamic business landscape, embracing change, fostering teamwork, with a clear purpose and building a people-first organisation is paramount. Simran’s belief and mantra is that leaders must earn trust, loyalty, and respect. If you lose one, you lose all three.
Simran believes the top executive must have exceptional leadership skills, communication skills, interpersonal skills, and the ability to guide a large group in a unified direction and vision. They should be an approachable individual who is able to form strong and long-lasting relationships across all levels on behalf of the business. Simran continues to develop her passion for learning, believing that if you do, you will never cease to grow.
Technology distribution, how it is morphing
- As technology platforms continue to emerge and develop, the technology distribution landscape is being completely recreated and reshaped.
- There is a shift towards integrated and streamlined distribution models, using data analytics and cloud-based solutions.
- Digital technologies could lead to the convergence of traditional IT distribution with other industries like telecom and cybersecurity.
- Technological advancements and changing customer expectations have created a demand for specialised skills and customised solutions.
- With prevailing macro-economic conditions, large-capitalised distributors are demonstrating interest in acquiring small to mid-size distributors.
- Market consolidation is helping large distributors expand regional footprints and customer portfolios entering new segments.
- Larger players can use economies of scale and synergies to improve profitability and establish competitive advantages.
- One of the primary current day challenges is the escalating cost of capital as interest rates soar.
- Technology distributors are facing immense pressure to assist channel partners in managing cash flow within a capital-intensive industry.
- IT distributors will need to adapt and evolve, staying at the forefront of technological innovations
Omnix solution stack
Engineering
- AEC solutions
- CAD and BIM Services
- Multimedia products
- Project management and planning
- 3D laser scanning
- Training services
- Metaverse solutions
- HOT Systems custom-built workstations and laptops.
Digital
- Business Analytics
- Cybersecurity
- Cloud services
- Cloud adoption
- Digital workplace
- Database administration
- Data management
Key vendor partners
- Autodesk
- Unity
- Oracle
- Openspace
- Agacad
- FARO
- Varjo
- Adobe
- Teamviewer
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