Avaya, a global vendor in solutions to enhance and simplify communications and collaboration, announced it has earned a 5-star rating in the 2023 Partner Programme Guide by CRN, a brand of The Channel Company. This prestigious rating is given to companies that excel in building and maintaining profitable channel partnerships.
The annual Partner Programme Guide is a valuable resource for managed service providers, MSPs, value-added resellers, VARs, system integrators, SI and service providers, SP, and strategic service providers looking for technology manufacturers that offer the best partner programmes to support their business needs.
CRN has evaluated vendors based on programme requirements and offerings, including partner training and education, pre- and post-sales support, marketing programmes and resources, technical support, and communication.
Avaya was recognised for its outstanding commitment to nurturing strong and successful channel partnerships. The Avaya Edge Partner Programme boasts roughly 4,600 partners globally and is a comprehensive approach that simplifies, integrates, and aligns to improve the speed at which our customers need to generate new business and experience growth.
The company’s partner programme offers a range of benefits, including financial incentives, sales and marketing assistance, training and certification, technical support, and more. These elements have set the company apart and have played a key role in boosting partners’ long-term growth.
Avaya carefully chooses partners based upon their innovation and ingenuity, adding the perfect elements and expertise to complete solutions, helping organisations deliver experiences that matter. Within the Avaya Edge Partner Programme, there is also an emphasis on inclusivity for businesses regardless of size or unique partner business model to enable growth making it one of the only channel programmes in the industry to do so.
“We continue to build on our award-winning Avaya Edge 2023 Programme designed to provide industry-leading value to our partners enabling them to be successful with tools to help their customers,” said Fadi Moubarak, Vice President Channels, Avaya International.
“Avaya continues to produce market-leading solutions that are filling the CX needs of a huge range of customers, which is why our partner community remains attracted to the company. With an impressive CX roadmap for on-premises solutions, opportunities to create value out of alliance technologies, and an easy path to cloud-based CX solutions, it’s easy for our partners to find the right Avaya product fit for their customers,” said Antony Byford, Vice President Cloud and Collaboration, Westcon Europe.
“Avaya’s message to the market, about providing Innovation without disruption, has resonated perfectly with customers,” said Somkant Mishra, General Manager, Keyston Distribution. “What is even better than the message, however, is the fact that Avaya is one of the few brands globally that can actually deliver on that promise. Given the fragility of the global economy, organisations are looking for ways to deliver the advanced innovations that their customers demand, while still making use of existing investments. With Avaya, we can deliver that.”
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