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StarLink onboards Automation Anywhere and signs partnership at GITEX

StarLink onboards Automation Anywhere and signs partnership at GITEX

CloudDigital TransformationTop Stories

StarLink, an Infinigate Group company, has announced a collaboration with Automation Anywhere, a leader in cloud-native intelligent automation, to expand its RPA and AI-driven intelligent automation solutions portfolio to more customers across the Middle East.

Organisations are constantly looking to transform their operations and are investing heavily in technologies driven by RPA and Artificial Intelligence. RPA enables organisations to automate routine tasks and allows humans to focus on roles that require creative and critical thinking. However, in pursuit of a next-level customer experience and extensive operational efficiency, there is a need for the digital ecosystem to be enhanced with RPA combined with Artificial Intelligence and Machine Learning.

Automation Anywhere is a leader in cloud-native Intelligent Automation that empowers enterprises to digitise, automate and analyse processes with one integrated platform called the Automation Success Platform, which empowers enterprises to explore new automation opportunities that RPA could not previously address. 

Ahmed Diab, COO, StarLink, said: “We are engaged with many organisations across the region to accelerate their Digital Transformation journey by leveraging on our Intelligence Augmentation technologies that cater to AI, Machine Learning and Advanced Analytics. Automation Anywhere is a strategic addition to our IA portfolio with its AI-driven RPA expertise that completes our IA ecosystem. We are extremely excited about this onboarding and are looking forward to a successful partnership.”

Dinesh Chandra, Regional Vice President for Middle East and Turkey, Automation Anywhere, added: “We are excited to partner with StarLink to empower more organisations across the region to scale automation, giving back time to knowledge workers to focus on value-added tasks and build deeper customer relationships, ultimately driving business success.

“Together, we can further accelerate business transformation by making automation accessible to everyone through our enhanced Automation Success Platform. This includes solutions such as Document Automation, AARI for Every App, CoE Manager, Citizen Development, Process Discovery and the Automation Pathfinder Programme.”

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