At this year’s GITEX Global, Lenovo Group is taking visitors on a journey that explores how smarter technology can solve problems, create opportunities and transform the way we all live, learn, work, and play, under the theme of “Smarter Technology for All”.
Located in Hall 6, A50, Lenovo is showcasing how the evolving consumer behaviour of a tech-savvy population, paired with exponential gains in both speed and productivity, has allowed digital adoption to be a vital contributor to growth and success. As many companies are beginning to make the jump from Web 2.0 to Web 3.0, the development of both software and hardware to support these new systems are flourishing – and Lenovo is at the tip of the spear.
Shashank Sharma – Executive Director and General Manager, Lenovo Intelligent Devices Group, Middle East, Turkey and Africa, said: “The GCC and the wider Middle East, and Africa (MEA) are some of the most progressive and innovative regions in the world when it comes to technology. GITEX Global provides an important opportunity for Lenovo to meet with existing customers face-to-face, as well as potential prospective partners and customers, which is why we have participated over the years and are returning this year.”
As the metaverse presents businesses with new opportunities and more complex technological challenges, such as the need for more computing power, better integrated hardware, and simpler and more flexible IT solutions – visitors to GITEX Global will be able to explore how systems from Lenovo’s Infrastructure Solutions Group (ISG) work together with Lenovo’s PCs and Smart Devices (PCSD) business unit, to address the evolving needs and deliver real-time virtual remote work capabilities.
Alaa Bawab, General Manager Middle East and Africa, Lenovo, said: “Lenovo Group is very much committed to driving digital change within the regions we operate. GITEX once again has given us the platform to demonstrate our end-to-end value proposition showcasing the full range of our device to cloud capabilities in infrastructure solutions supported by our strong network of alliance partners and local business partners. This year we are taking an alternative look of how the commercial METAVERSE space will look like. The NVIDIA Omniverse Enterprise and X Verse are the kind of cutting-edge initiatives that demonstrate Lenovo’s continuing commitment to delivering innovative solutions and intelligent technologies that help our customers solve humanity’s greatest challenges.”
Showcased at Lenovo’s booth at GITEX Global, the company has brought the technologies to life through several interactive activations and experiences including the NVIDIA Omniverse Enterprise.
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