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Kissflow appoints new regional director ahead of MEA investment

Kissflow appoints new regional director ahead of MEA investment

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Sujay Patil, Regional Director for Middle East and Africa, Kissflow

As it looks to aggressively grow its share in the US$50 billion low-code market, Kissflow has announced the appointment of Sujay Patil as its new Regional Director for the Middle East and Africa (MEA).

In his new role, Patil will be responsible for driving Kissflow’s vision and revenue objectives in the MEA, championing Digital Transformation success for regional end-customers and driving the sustainability and profitability of the company’s valued channel ecosystem.

Alongside the appointment, the company also announced the inauguration of its new regional headquarters in Dubai Internet City, which will be followed by a large-scale expansion of its team, with appointments spanning sales, channel and operational roles.

Another key initiative Patil will look to drive in his early days at Kissflow is the implementation of a structured partner programme with the aim of replicating the successful alliance the company has built with Google in the APAC region.

“Since the establishment of our physical presence in the Middle East over two years ago, we have seen the demand for low-code and no-code platforms skyrocket as businesses have looked to digitalise operations at an unprecedented pace and scale,” said Suresh Sambandam, Kissflow CEO.

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