IDU Holdings, a financial planning and analysis software company, has set its sights on replicating its success in Southern and Eastern African countries in other markets in Africa.
The company’s recent restructuring, including the merger with IDU KZN, has set the company up for the next phase of growth.
Margie Whitten rently joined IDU Holdings’ senior management team as CRO Africa at the start of June 2022. Whitten was previously the director of IDU KZN where she successfully grew IDU’s customer base in Eswatini, Kenya, Lesotho, Malawi, Mauritius, South Africa (KZN), Tanzania, Zambia, and Zimbabwe. She will bring this experience to drive growth in existing and new African countries.
IDU is ideally set up to implement this expansion strategy.
“African business leaders recently predicted that sub-Saharan Africa will beat IMF forecasts for GDP growth in 2022 and 2023,” said Whitten. “Forecasting, budgeting and planning are going to remain key business activities for the companies driving this growth, allowing them to avoid risks and take advantage of the opportunities that are out there. IDU not only makes these financial processes far less painful and time-consuming, but it also gives companies the flexibility and agility to navigate a far from predictable post-pandemic economy.”
“I am delighted to have someone of Margie Whitten’s calibre and experience heading up our expansion and growth in Africa. She has the technical and the business know-how to help companies solve their budgeting and forecasting challenges, and achieve a rapid ROI,” said Kevin Phillips, CEO of IDU. “As a company that was founded in South Africa, with software that was developed locally, we are well-positioned to understand the dynamics of the business challenges in the various African markets and are well-located to support our customers.”
IDU’s operations, including support, are in Cape Town, South Africa.
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