Ben Crowe named as Vertiv’s colocation and cloud sales leader in Australia and New Zealand

Vertiv, a global provider of critical digital infrastructure and continuity solutions, has announced the appointment of Ben Crowe as vertical sales leader, colocation (colo) and hyperscale, for Australia and New Zealand. Crowe will be responsible for developing strategic alignment and deepening relationships with the Australia and New Zealand colo and hyperscale partners.

Crowe joined Vertiv in August last year as key account manager for its colo and hyperscale division in Asia Pacific and India. In this role, he developed strong partner relationships and demonstrated a proactive ability to enable partner-led growth, prompting the promotion to lead the colo and hyperscale Australia and New Zealand business. Crowe will spend the next 12 months expanding the local team, and increasing its footprint, especially with sustainable technologies.

“We’re in a highly attractive industry for investment – COVID sparked more digitisation and data centre activity, and many companies with a ‘foot in’ the industry, such as telcos and cloud players, are doubling down on colo facilities,” said Crowe.

“Ben’s appointment comes at a critical time for the colo and hyperscale division – the increased demand for data centre capacity has raised the issue of energy consumption in data centre construction and operation,” said LuLu Shiraz, Sales Director for Product and Service in Australia and New Zealand for Vertiv.