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Freshworks unveils new tiered partner programme and appoints VP to lead global channel and alliances

Freshworks unveils new tiered partner programme and appoints VP to lead global channel and alliances

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Freshworks Inc, a software company empowering the people who power business, has announced the launch of an enhanced partner programme and the appointment of Hervé Danzelaud as VP of Global Channel and Alliances to lead the growth of the company’s partner ecosystem. Danzelaud previously served as the head of Channels and Alliances for North America.

Hervé Danzelaud, VP, Global Channels and Alliances, Freshworks.

“Freshworks was created to deliver immediate value to companies who have found legacy software too complex and expensive for today’s users. Our partner programme attracts technology companies, resellers, systems integrators and MSP that recognise the market need for native cloud solutions that are simple, affordable and easy to integrate,” said Danzelaud. “My passion is to build deep relationships with partners where we can work together to delight our joint customers with modern CRM, IT and CX solutions.”

Today, the Freshworks partner programme includes more than 500 resellers in over 50 countries, 20 systems integrators, 350 ISVs and over 1,100 technology applications in the Freshworks Marketplace.

According to the software vendor, the enhanced Freshworks partner programme builds on its industry-leading enablement, marketing and lead generation benefits making it easier than ever to partner with Freshworks while adding value to joint customers.

Partnering made easy during the deal process

A new partner relationship management system offers greater visibility into deal registration, pipeline, commissions, sales and marketing assets, and market development funds. Free enablement and supporting certification alignment with sales, pre-sales and implementation roles.

Freshworks said the programme tiers and certifications add value to its partners and the three existing tiers for resellers and solution partners include: Preferred, Authorised and Registered.

The company stated that the new certification framework for systems integrators offers a more consistent and delightful customer experience. In addition, the scheme offers dedicated in-region resources for Preferred partners to grow joint business, collaboration with account executives in the field to drive expansion and collaboration in mid-market customer segments.

Partnerships are an extension of the Freshworks promise to deliver modern and easy-to-use software for customer support, IT, sales and marketing teams. AWS, Pink Elephant, Device42, Flycast Partners, i4 Asia Inc., B-TRSNFRMD and more have partnered with Freshworks to enhance and extend the Freshdesk, Freshservice, Freshsales and Freshmarketer product lines to their customers.

Selwyn Uy, Co-Founder and CEO, i4 Asia Inc, said: “Being a Freshworks Partner for over six years has helped us delight customers, with the help of a supportive team, flexible products and a partner ecosystem that allows for growth via comprehensive knowledge sharing between partners. We have grown at 40% year-over-year and look forward to many more wins in the future, together.”

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