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Mondia Digital and Mondia Pay join Vodacom’s VodaPay Super App offering

Mondia Digital and Mondia Pay join Vodacom’s VodaPay Super App offering

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Mondia Digital, a consolidation of the Mondia Group’s digital content distribution business, an end-to-end, product-centric and data-driven company with a focus on opportunities in the B2B segment, and its digital payments company, Mondia Pay, have joined the VodaPay app offering.

The VodaPay Super App, designed in collaboration with Alibaba Group-owned FinTech services platform Alipay, allows consumers to do everything from paying bills to sending money, playing games and ordering takeaways.

Mondia Digital has integrated all of its technology, content and services into the easy-to-use VodaPay Super App environment. Mondia Digital will make a selection of its custom content platforms available through the Super App, including: Mum and Baby – a free-of-charge mobile health intervention that provides maternal, neonatal and child health information designed to encourage good health practices, Vodacom’s vLive app – a lifestyle and entertainment mini-ecosystem within the Super App that uses gamified elements to manage subscriptions to Mondia’s 123 Kaboodle kids content service; Playinc, a comprehensive gaming portal and My Muze, a 360 degrees music portal.

In addition to content integration, Mondia Pay has rolled out the provision of its seamless, contactless direct carrier billing (DCB) payment service to the VodaPay Super App. DCB allows customers to make payments conveniently and securely by charging them to their mobile phone bill. Mondia Pay’s DCB service is used by tens of millions of customers across the Middle East and Africa and provides a highly scalable payment gateway that both customers and merchants can trust.

Paolo Rizzardini, CEO, Mondia Digital, said: “We are committed to the continuing digitalisation of Africa and the VodaPay Super App B2B ecosystem is an exciting opportunity in this regard. The future of digital content consumption is going to be driven by innovative partnerships that offer compelling and convenient consumer solutions. Our growth across Africa has been driven by our ability to create consumer-centric products with outstanding digital content, and secure long-term, fruitful partnerships with some of the most innovative and dynamic companies on the continent. Our enduring relationship with Vodacom continues to deliver value for consumers and a growing ecosystem of third-party businesses alike.”

Simon Rahmann, CEO, Mondia Pay, said: “The VodaPay Super App is an exciting environment in which to implement our DCB platform. All-in-one environments offering seamless access and seamless payment are the future of customer and business ecosystems. By offering consumers a simple, fast and secure way to pay for services using their mobile phone, we not only encourage financial inclusion, but we make it easier for local and global developers to offer their services to millions more people.”

Shameel Joosub, Group CEO, Vodacom, said: “Our partnership with Mondia Digital and Mondia Pay strengthens our access to world-class technology and expertise, and leverages their experience across the MEA regions in developing strong, valuable partnerships and delivering seamless payment and content platforms. We want to drive financial inclusion, enhance the business-to-business ecosystem and transform the FinTech environment in South Africa, by offering the capabilities of the VodaPay mini programmes to as many businesses, of all sizes, across multiple industries as possible.”

While the Super App will be accessible to customers on any mobile network, it will be zero-rated for Vodacom users.

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