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AlMalki Group digitally transforms luxury retail experiences for GCC customers

AlMalki Group digitally transforms luxury retail experiences for GCC customers

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AlMalki Group, a Saudi-based family-owned group which will celebrate its 70 year anniversary in 2022, has said it is digitally transforming luxury retail experiences for millions of GCC customers. The company specialises in the luxury retail and distribution market for more than 105 international brands.

The company stated it is using Salesforce Service Cloud, Marketing Cloud, Commerce Cloud, Salesforce CMS and Mulesoft solutions to enhance omni-channel journeys for millions of customers across the region.

“In the GCC, luxury customers don’t just want to shop in stores – they want to have seamless, integrated experiences when they move from any channel, whether online, in-store, calling customer service or on social media,” said Daniel Gómez Rojas, Chief Digital Officer, AlMalki Group. “We are investing in Salesforce technology, processes, and local talent to differentiate on customer experiences and long-term customer engagement. These are the pillars that are building a competitive advantage for AlMalki Group and our luxury brands.”

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