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Miral Embarks on Digital Transformation journey with Oracle

Miral Embarks on Digital Transformation journey with Oracle

CloudDigital TransformationIntelligent TechnologyTop Stories

Miral, Abu Dhabi’s curator of experiences, has selected Oracle Fusion Cloud Applications Suite to automate its core business processes, including finance and human resources (HR).

Miral is a developer of award-winning entertainment and leisure destinations and attractions, including Ferrari World Abu Dhabi, Yas Waterwrold and Warner Bros World Abu Dhabi.

As an entity with multiple IT solutions, Miral saw the need to unify its business processes, aiming to enhance its operational efficiency and business resilience, as well as meet the needs of its rapidly-growing workforce.

“We are focused on initiating transformative solutions that elevate our business as well as our customers’ experiences. With a growing portfolio of developments, it is important for us to have real-time insights across all core operations. Oracle Fusion Applications will help us automate business processes and increase efficiency on a secure, comprehensive platform, hence contributing to Abu Dhabi’s development as a sustainable and diversified economy,” said Ali Nimer, Executive Director, Digital and Technology, Miral.

Miral will implement Oracle Fusion Cloud Enterprise Resource Planning (ERP), Oracle Fusion Cloud Enterprise Performance Management (EPM) and Oracle Fusion Cloud Human Capital Management (HCM). The initiative will help Miral reduce costs, sharpen forecasts, enhance employee experience, and improve decision-making across the business.

Rahul Misra, Vice President, Business Applications, Lower Gulf, Oracle, said: “The ability of an organisation to consistently innovate is key to outpace services and solutions offered by competitors and achieve long-term success. Miral is playing a vital role in the economic diversification of Abu Dhabi and with its continuous product updates and pervasive Machine Learning capabilities, Oracle Fusion Applications will help Miral stay ahead of a rapidly-evolving economic environment and customer expectation.”

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