Pure Storage, an IT pioneer that delivers Storage-as-a-Service in a multi-cloud world, announced expanded Pure-as-a-Service offerings, eclipsing current flexible consumption models available from major storage vendors in the market today. Pure’s new Service Catalog is aimed at revolutionising the industry by publishing transparent pricing for on-premises and hybrid cloud storage delivered as-a-Service – providing customers with true storage investment transparency so they can easily choose the right storage service level for each workload. In addition, Pure is making as-a-Service more accessible by offering lower cost service tiers and converged storage/compute solutions providing a seamless purchasing model for customers.
“IDC predicts that by 2021, 75% of enterprises will recognise the benefits of as-a-Service consumption, driving a 3x increase in demand for on-premises infrastructure delivered via flexible/ as-a-Service solutions. IDC data underscores that the global pandemic has accelerated this shift and enterprises are moving towards as-a-Service models faster than ever, with a desire for more capacity and performance to improve business agility,” said Susan Middleton, Research Director of Flexible Consumption and Financing Strategies for IT Infrastructure at IDC. “In a time of changing business needs, customers want cost transparency, simplicity and operational efficiency, as well as a straightforward on-ramp to the cloud that enables them to preserve capital.”
Pure-as-a-Service enables customers to optimise every dollar spent and eliminate technical debt, which has never been more important than in the current environment. With Pure-as-a-Service, customers only pay for what they use, ensuring organisations don’t over-provision. Unlike other flexible consumption models, only Pure-as-a-Service provides the economic benefits of cloud, along with the additional benefits of Evergreen architecture, including non-disruptive expansions and maintenance. This provides a subscription to innovation that can last a decade or more, true cloud elasticity and, with the addition of the Service Catalog, provides granularity of services along with the transparency that enterprises expect on-premises and in the cloud, raising the standard for future customer requirements. Staying true to Pure’s partner centric approach, Pure-as-a-Service is delivered 100% via partners.
“Pure-as-a-Service has achieved market maturity, having been available for more than two years as the first Storage-as-a-Service offering from a major vendor,” said Rob Walters, General Manager, Pure-as-a-Service, Pure Storage. “With the new service catalog and expanded offerings, we are once again leading the market in delivering the flexibility and transparency that customers are looking for in subscription services to accelerate their initiatives.”
Matthieu Brignone, VP EMEA Partners, Pure Storage, said: “Our Pure-as-a-Service 2.0 enhancements give partners greater choice and transparency. Unlike other models in the market it’s a true as-a-Service offering, a genuine subscription-based OPEX cost, providing partners peace of mind in what they’re offering customers. With customer budgets tight, the channel can help itself by advocating an OPEX model which provides a more flexible and effective way for customers to manage their IT. Particularly looking to next year, the as-a-Service model has become increasingly important to partners and we’re responding to that feedback with this announcement.”
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