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Servicenow hires industry veteran as Senior Vice President, Global Go-to-Market

Servicenow hires industry veteran as Senior Vice President, Global Go-to-Market

Digital TransformationSoftwareTop Stories
Servicenow hires industry veteran as Senior Vice President, Global Go-to-Market

ServiceNow, a leading digital workflow company that makes work, work better for people, announced it has hired industry veteran, Vanessa Smith, to serve as Senior Vice President, Global Go‑to‑Market. In this newly created position, Smith will oversee the company’s global go‑to‑market strategy, with a focus on maximising success and accelerating time‑to‑value for ServiceNow’s customers. She will report to Kevin Haverty, Chief Revenue Officer.

Smith’s appointment expands on ServiceNow’s July announcement of the evolution of its go‑to‑market functions to drive deeper customer success and continue to build an exceptional partner ecosystem as ServiceNow scales growth to US$10 billion in revenue and beyond.

“Serving our customers and ensuring their success throughout their Digital Transformation journey is ServiceNow’s number one priority,” said Kevin Haverty, ServiceNow Chief Revenue Officer. “Vanessa Smith has spent the better part of her career focused on driving customer success, and I could not imagine a better leader to take on this critical new role as ServiceNow sets its sights on future growth.”

As head of ServiceNow’s global go‑to‑market function, Smith will lead the company’s unified approach to customer engagement across the relationship lifecycle. Her scope includes the top accounts programme, focusing on ServiceNow’s largest customers, as well as the Inspire Programme, which provides Digital Transformation strategies and resources for ServiceNow’s customers. Smith also will oversee ServiceNow’s value management programme, ‘Now Value’, and industry solution teams which bring together sales, marketing and product to unlock innovation and deliver exceptional customer outcomes.

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