Mindware, a leading Value Added Distributor (VAD) in the Middle East and Africa, has announced regional expansion plans for the company’s new Cloud Marketplace.
The company has had success on-boarding current channel partners and actively recruiting new partners to the platform. It is also adding a number of new products on the marketplace, giving partners an opportunity to co-sell these solutions with existing Microsoft products, thereby enhancing their revenues.
Mindware is currently seeing a lot of interest from the channel community in countries like UAE, Saudi Arabia, Kuwait and the Northern Gulf. It will also be launching the Marketplace in Levant where the company believes there is high potential with the growing interest in cloud services in these regions.
Vijayan K. Raman, Managing Director, ICT and Cloud Solutions at EMTECH, said: “We are excited about the launch of the Mindware Cloud Marketplace and the various co-sell motions the company has put into place. Over the past couple of years, Digital Transformation has become a big priority for regional enterprises.
“A lot of our customers rely on our expertise as consultants to help them transition to the cloud which they see as a big enabler of their Digital Transformation. The Marketplace is a great platform for us to leverage and the various built-in features enable us to be more productive and profitable as we help customers on their cloud journey.”