Specialist distributor Nuvias expands into Middle East

Specialist EMEA distributor, the Nuvias Group, announced it has added a fourth region, Middle East and Afr, to its regional EMEA structure. The other three Nuvias Group regions are Northern, Central and Southern Europe. Nuvias has acquired SCD, a distributor operating out of Dubai. The new office will now act as a hub for Nuvias activities, covering all parts of the GCC, Pakistan and Afghanistan.

This is the latest development in the growth and development plans of Nuvias, which was established in July 2016. Nuvias is building an EMEA-wide, high-value, specialist distribution business, with a common proposition and consistent delivery. The strategy is to redefine value distribution to the channel, enabling the channel and vendor community to deliver exceptional business value to their customers and creating new standards of channel success.

Also being announced is the setting up of the Nuvias Cyber Security Practice at the Dubai office, which includes vendors Unitrends with cloud empowered continuity solutions, Malwarebytes with advanced malware prevention and remediation, Black Duck with open source security and management and Netskope with cloud data loss prevention.

Other recent vendor signings for Nuvias in the MEA region include JetNEXUS for load balancing, Lifesize for videoconferencing and Tintri with VM-aware storage for virtualisation and the cloud.

Nuvias has already recruited several new staff for the MEA office. These include recent recruit Muneeb Anjum, the new Sales Director. Anjum has twelve years of experience in the IT sector, with a proven track record in managing channel partners across the Middle East and extensive experience in successfully introducing new solutions to market.

Paul Eccleston, Head of Nuvias Group, commented: “We are delighted to be announcing the opening of our Middle East and Africa region, completing our regional coverage of EMEA. MEA is a very important part of the region and a significant opportunity for us, our vendor partners and our customers.

“We have been working hard to bring the cyber security, advanced networking and unified communication capability of Wick Hill and Zycko to this region. With the acquisition of the business in Dubai, operating across the region, and the recruitment of Muneeb Anjum, which will be followed by further additions to the team very soon, this is an exciting development for Nuvias and we look forward to bringing more capability and vendors to the region quickly.”

Nuvias Group is the pan-EMEA, high value distribution business being built by Rigby Private Equity, to redefine international, specialist value distribution in IT. The Group consists of distributors Wick Hill and Zycko. The Nuvias Group has fourteen regional offices across EMEA and turnover in excess of $300 million. Rigby Group is the parent company for a portfolio of family-owned and highly successful businesses operating across Europe and Middle East.

Introducing Nuvias – Redefining IT Distribution from threerooms on Vimeo.

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