VMware has announced a new incentive and reward programme for partners delivering their solutions and services, including NSX, virtual SAN and AirWatch. The new programme called Advantage+, effective from August 1, marks a significant investment by VMware into its partner ecosystem, which total more than 33,000 partners in EMEA.
It aims to accelerate partner-driven revenue and reward them for creating pipelines for these more innovative solutions. The enhancements to the Advantage+ programme include providing participating partners with increased upfront margins of up to 30% and auto-validation on deal registrations.
VMware helps public and private sector organisations run, manage, secure and connect their applications across all clouds and devices, with connectivity, security and visibility. VMware’s partners will now deliver this with a broader portfolio of products and services that move beyond core virtualisation. Partners are now being rewarded financially, and supported for driving sales in areas that are showing strong market momentum, including virtualised networking, storage networking, end user computing, business mobility and cloud management.
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