Westcon-Comstor SMME partners take centre stage at Cisco Connect

By Paul Rogers   16 May, 2019
Westcon-Comstor SMME partners take centre stage at Cisco Connect

Partners will be given a platform to present their business to around 900 decision makers at Cisco Connect

Westcon-Comstor Sub-Saharan Africa is emphasising reseller development, enablement and empowerment, by providing nine of its SMME Cisco partners across Africa the opportunity to showcase their businesses and services at the upcoming Cisco Connect event by way of the ‘SMME powered by Comstor’ initiative.

The partners will be given a platform to present their business, sales proposition, go-to-market strategy and core competencies to around 900 business decision makers at Cisco Connect, set to be held from May 19 to 21 at Sun City, South Africa.

“Our focus is to grow and nurture developing resellers across the African continent by providing sponsorship and funding, usually only afforded to enterprise-scale partners with extensive marketing budgets,” said Ivaniza Correia de Araujo, Field Marketing Lead at Comstor Southern Africa.

“The nine SMME partners have been handpicked by our Westcon-Comstor executives on the merit of their business value-proposition and focus on Cisco as their vendor of choice.”

The SMME powered by Comstor partners include:

  • A2D24 – South Africa
  • Next Hope – Madagascar
  • Birger – Indian Ocean Islands (IOI) and East Africa
  • Eastra Solutions Ltd – Kenya
  • Ekwantu Consulting – South Africa
  • Makwa IT – South Africa
  • ProComm – Zimbabwe, Botswana, Zambia and South Africa
  • Vumela IT – South Africa
  • GenBand Africa – South Africa

“The SMME powered by Comstor initiative forms part of the Westcon-Comstor SA objectives around Corporate Social Investment, Skills Development and Equal Opportunities for previously disadvantaged individuals,” added Correia de Araujo.

“Our promise to our SMME partners is that as their value-added distributor we commit to being hands on in the development of their business, and where possible we will do the heavy lifting for them. As a result, our smaller partners become part of the Westcon-Comstor family, they embrace and apply our EDGE philosophy in the market and grow into successful businesses within the Cisco marketplace.”


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