Redline Communications signs regional partnerships with SOCIUS, IT Max Global
Redline Communications, a global provider of wide-area wireless networks for challenging applications and locations, has signed a partnership agreement with SOCIUS Group to develop the infrastructure to expand into new sectors including communications packages for venues like golf courses, marinas and construction sites.
SOCIUS Group will focus on establishing Redline’s presence in the UAE market with a specific focus around golf courses, sports venues, marinas and construction sites. The company plans to scale the business through 2018 into the other GCC countries and then identify wider opportunities within EMEA.
Julian Danby, Partner at SOCIUS Group, said, “At SOCIUS Group we strongly believe in the digital revolution and how new digital innovations can bring a lot of value to organisations around the world. Through our partnership with Redline, we believe that together we can be a great influence in this movement and we are excited to be working together. Redline’s network and wifi solutions promote operational efficiencies, cost savings as well opportunities for new revenue streams, with additional key benefits such as enabling greater health, safety and security within the venues that we cover.”
SOCIUS Group is a strategic business development company that helps and supports the growth of its clients within the MENA region. As part of the agreement with Redline, the company will identify new channels and facilitate sales through a strategic go-to-market plan.
Commenting on the agreement, Guruprasad Padmanabhan, Vice President for Business Development for Middle East and Africa at Redline Communications, said, “We are known for providing effective wireless solutions for large venues like stadiums and this partnership will allow us to explore and work with some of the world-class facilities that the region offers its sports fans. We are looking at three key areas that are a passion for this region and SOCIUS Group has the capability to expand into these sectors.”
Earlier in October, Redline Communications also signed a distribution agreement with IT Max Global to offer its complete range of mission critical communications solutions across Africa. IT Max Global helps customers design, plan, integrate, deploy, and service all IT and Telecom environments, from physical to virtual and cloud.
Commenting on the appointment, Padmanabhan at Redline Communications, said, “We are at an exciting stage of expansion across the MEA markets and this is a strategic alliance for us in Africa. IT Max Global brings a wealth of experience, knowledge, tools and skills in recruiting and developing value added reseller channels and, together, we will bring robust network options to customers across the continent.”
“Redline has a premium brand reputation across a number of vertical markets and this is in line with our commitment to our partners and customers in Africa,” said Nicolas Elhage, CTO at IT Max Global. “We are very excited to leverage our partner and customer base with Redline’s portfolio to deliver premium broadband wireless networks for IOT applications, service providers, government applications, and energy markets throughout Africa.”
IT Max will be recruiting and developing channel partners in Africa to create a sustainable channel network for Redline and address the needs of several sectors including service providers and telecoms, organisations building and working on smart city, public safety, projects as well as the enterprise sector addressing the digital divide.