Microsoft Gold Partner, Levtech spins off Yegertek to deliver CRM solutions

By Arun Shankar   15 May, 2018
Microsoft Gold Partner, Levtech spins off Yegertek to deliver CRM solutions

(Left to right) Sajid Azmi, CEO Yegertek; and Zain Shaikh, Director Consulting, Yegertek.

In a bid to meet the growing need for product-driven industry specialisation, Levtech Consulting, a Microsoft Dynamics Inner Circle member and Gold Partner, launched Yegertek, a new entity focused on CRM, loyalty, ecommerce, mobility, analytics and customer engagement solutions for the retail sector.

Yegertek will look to further build and expand upon this expertise with specific focus on the retail sector and innovate using the Microsoft ecosystem and latest technology offerings around Azure Machine Learning, AI, Chatbots, Beacons in addition to the standard CRM modules, leading to evolved customer insights and measurable ROI for consumer-oriented businesses. The company will also heavily focus on e-commerce and mobile apps.

“In late 2016, we had initiated our commitment to build a product division offering targeted industry solutions on Dynamics 365. As the technology world and the Dynamics ecosystem move towards product-driven industry specialisation, I believe Yegertek, has come at the right time, to meet the burgeoning challenges being faced by the retail sector.”

“Pressures from e-commerce, changing shopper behavior, fickle consumer loyalties, and a growing consumer demand for personalisation of products and services has necessitated that the retail industry to reinvent itself and create immersive and engaging experiences for customers. Yegertek is our vehicle to help the retail landscape traverse this transformative period and we look forward to handholding customers along this journey,” said Anilesh Kumar, CEO Levtech Consulting.

“Yegertek envisions itself to become a leading customer engagement technology provider with the aim of transforming the customer engagement space globally. Our core objective is helping organisations transform their digital footprint and accelerate their growth trajectory by unlocking the true potential of customer loyalty.”

“Through capturing, consolidating, segmenting and visualising actionable insights from customer data, we are well equipped to be a technology partner to retailers across the spectrum, from multi-store, multi-country fashion or food retailers to single outlet restaurants. We also aim to assist retailers in their journey from running brick and mortar operations to having omni-channel capabilities”, said Sajid Azmi, CEO, Yegertek.

Formerly Group Head, IT and eCommerce at Geant Hypermarkets Middle East, Sajid brings with him 17 years of experience across various verticals, with the last 7 within the Middle East. At Geant, Sajid was instrumental in the launch of Geant Online, which was the first online hypermarket in UAE, and HappyME, the loyalty programme for which they won the shortlist award for Customer Engagement App 2016.

“We are excited to launch Yegertek, which brings forth cutting edge technology to drive digital transformation initiatives across retail organisations in the region and globally. Our primary offering will be Engage 365, which is a retail-specific CRM tool leveraging the strength of Microsoft Dynamics 365 CRM modules, and other best of breed technology assets around customer service, marketing automation and other functions.”

“We aim to deliver measurable ROI and impact to our customers, while being a partner in their growth through increased customer adoption and retention, service efficiency and effective marketing through automation,” added Zain Shaikh, Director Consulting, Yegertek.

Possessing a strong management consulting background with Strategy&, Formerly Booz & Company, Zain has worked with key decision makers with the Governments of several GCC countries, as well as one of the largest mall-developers in the Middle East, and the largest oil and gas and telecom players in the region. Beyond consulting, Zain also brings on-board valuable experience through several food and fashion engagements in the region.

Having built their dedicated industry focused portfolio of Microsoft Dynamics 365 apps – Payroll 365, Property 365, Engage 365 and Projects 365 – Levtech Consulting has already established its reputation in the Middle East CRM space since 2009, assisting over 150 enterprises in their digital transformation evolution through the deployment of business applications such as ERP, CRM and analytics.

Levtech Consulting is a technology consulting firm, servicing organisations through delivering best-of-breed business solutions and industry-specific consulting services. Founded in 2009, Levtech operates from offices in UAE, Singapore, Qatar, Saudi Arabia, US, Japan and India. Driven by a strong management team with diverse industry experience, the practice consists of Business Consulting and Project Management for Enterprise Applications.

Solutions provided by Levtech Consulting include Enterprise Resource Planning, Enterprise Asset Management, Customer Relationship Management, Human Resource Management System, Business Intelligence and web-mobile app development.

Yegertek is a customer engagement technology provider that aims to transform the customer engagement space globally. Unifying digital, in-store, and back office operations to personalise customer engagement, Yegertek harnesses the power of Dynamics 365 to empower retailers to create exceptional, insightful shopping experiences for their customers.


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