Malwarebytes breaks the mould with EMEA channel programme
Malwarebytes, an advanced malware prevention and remediation solution, has launched its inaugural channel programme for partners across EMEA. The programme has been designed to be simple and easy to join, and focuses on driving deal registrations with a commitment from Malwarebytes to help its partners close business opportunities quickly and easily. This – coupled with Malwarebytes’ strong pedigree in product development and the potential for partners to realise significant margins – is shaking up the traditional approach to partnering.
Where traditional channel schemes reward – and penalise – partners based on revenue, Malwarebytes is incentivising its reseller and distributor network based on the exposure and opportunity reach they provide for the security company. Partners can attain gold and platinum levels based on numbers of deal registrations rather than revenue, certification programmes, or complex points-based programmes.
Over the last few years, headline-grabbing online security incidents have escalated in both severity and regularity. The potential implications of a security breach are severe and can range from damaged business reputation through to company devaluation. As the average cost of a data breach increases, information security is now a board-level issue. As a result, there is a huge market opportunity for channel organisations. By providing support and positive incentives, Malwarebytes is offering the reseller community the tools they need to reap the benefits.
“As a company, Malwarebytes has always been innovative and we’re carrying that ethos through to our partner programme,” explained Anthony O’Mara, EMEA Vice-President, Malwarebytes. “Vendors often make partners jump through far too many hoops, wanting arbitrary criteria to be met, often dictating to resellers how to run their business. We’re not doing any of that. We know our partners run successful businesses. So we’ve designed our programme to be flexible, forward-looking and mutually beneficial. We want our channel to feel part of a mutually beneficial partnership where both parties are invested in driving growth together.”