Ixia and Arrow Electronics expand relationship to include EMEA

by Pippa Sanderson   1 August, 2017
Ixia and Arrow Electronics expand relationship to include EMEA

Executives from Arrow Electronics and Ixia shake hands to seal the deal.

Ixia, a leading provider of network testing, visibility and security solutions, has expanded its current relationship with Arrow Electronics, a global provider of products, services and solutions to industrial and commercial users, enabling Arrow to distribute the full portfolio of Ixia solutions in Europe, Middle East and Africa (EMEA), in addition to North and Latin America.

Arrow, a Fortune 150 company with 18,700 employees worldwide, serves as a supply channel partner for more than 125,000 original equipment manufacturers, contract manufacturers and commercial customers through a global network of more than 465 locations serving over 90 countries. The company offers the channel community a breadth of support including state-of-the-art distribution services, ranging from engineering and integration support to warehousing and logistics.

The expanded relationship will allow Ixia’s EMEA-based reseller partners to take advantage of Arrow Electronics’ specialised services and expertise across the product life cycle. In addition, Arrow Electronics’ resellers in EMEA can join Ixia’s Channel Xcelerate Partner Program, which enables reseller partners to deliver end-to-end solutions for making their customers’ applications and network security stronger.

“Collaborating with Arrow in North America has added a powerful new dimension to our mission of making it easy for resellers to do business with Ixia,” said Lori Cornmesser, Vice President of Global Channel Sales at Ixia. “Arrow’s strong ties with leading Ixia technology partners in North America and EMEA will help fast-track compelling end-to-end solutions to value added resellers and their customers.”

“By adding Ixia, we continue to strengthen our networking and security portfolio with another highly-innovative provider,” added Nick Bannister, Senior Director and Head of Networking and Security EMEA. “Ixia’s offering is instrumental to a number of Arrow solution areas including cloud, mobility, SDN and IoT. Due to the fact that Ixia has partnerships with many market leaders that Arrow distributes, our collaboration is a great benefit to our customers.”

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