Vudoo, the Australian content commerce pioneer, is now on the AWS Partner Network (APN).
As one of just a few shoppable video partners currently available on the platform, Amazon Web Services (AWS) partners globally can now access Vudoo’s leading in-stream checkout technology that turns content and ads into directly shoppable assets.
“This relationship marks a milestone achievement for Vudoo and cements our credibility as a leading e-commerce specialist and technology provider. It is a thorough selection process and we’re looking forward to working with AWS customers to create shoppable videos on our mission to transform the customer experience,” said Nick Morgan, Founder and CEO, Vudoo.
Founded by Morgan, Vudoo has established partnerships with publishers including News Corp, New Zealand Media and Entertainment (NZME), Are Media and independent agency, Lex Labs and facilitated campaigns for global brands such as Hilton, Samsung, Moët & Chandon, Burberry, Dyson and Lexus.
Notable Features Include:
- In-stream checkout: A checkout feature that enables users to make a purchase within the content they’re interacting with, without being taken to a separate browser. This feature enables access to first-party data customer insights, allowing retailers and advertisers to create more targeted campaigns.
- Shoppable Video: Conversion and enhancement of video content and ads into interactive, directly shoppable assets. The feature allows retailers to create personalized shopping journeys through unique, one-to-one storytelling, transforming every content and ad encounter across the open web into a conversion opportunity.
