(Right to left) Ahmed Al-Faifif, Managing Director, SAP Saudi Arabia, Bahrain, and Yemen; Abdulkareem Al Khalaiwi, Vice President of IT, Al Muhaidib Group; Steve Tzikakis, President of Europe, Middle East, and Africa EMEA South, SAP; Bassel Alomari, Senior Strategic Sales Executive Consumer, Wholesale, Life Sciences Industries, SAP Saudi Arabia.