Avcom and Xilica reach distribution agreement for Colombia

Avcom and Xilica reach distribution agreement for Colombia

Avcom to expand Xilica brand growth and market share as Xilica expands global network of channel partners.

Xilica, a provider of collaboration products aimed at unleashing the power of human connection, has announced a distribution agreement with Avcom for Colombia.

With significant growth in its corporate, educational and government business, this new partnership with Avcom is part of the brand’s response to the high demand for its solutions throughout the Americas and the deepening of relationships with resellers throughout the Latin American region.

With an award-winning range of IT-centric audio solutions for the modern collaboration space, Xilica’s portfolio of digital signal processors, network endpoints, user interfaces and speakers offers distributors the ability to deploy end-to-end installed audio systems using category cable, PoE, and standard network infrastructure, with little to no proprietary configuration.

Working alongside allied partners such as Sennheiser and Barco, Xilica products extend to deliver the complete room solution for conference spaces, classrooms and government applications, while adhering to IT standards.

“Xilica is thrilled to be working with a company like Avcom that is so technically skilled and has a clear vocation for service,” said James Knight, CEO of Xilica. “Our customers are looking for system solutions, and with Avcom’s portfolio of brands, skilled staff and strong market reach, the full potential of Xilica’s room systems in the education, enterprise and government markets can be fully implemented in Colombia. We look forward to delivering a great experience to our shared customers in the country.”

Camilo Aranguren, CEO of Avcom, said: “Xilica will be a central piece in the solution proposal that Avcom brings to the Colombian AV integration market in 2024. In a way, Xilica will be the glue of corporate solutions for courtrooms, conference rooms and in general for audio and video distribution and automation facilities, integrable with excellent terminal products from many brands.”

Aranguren adds: “Avcom has more than 13 years in Colombia specializing in the commercialization of audiovisual solutions through distribution and integration channels. The strength of our sales, pre-sales, support and marketing team will accompany Xilica in the expansion in the Colombian market, which is currently in the process of modernization in many areas where Xilica plays an important role. Education, government and corporate will all be spaces of opportunity.”

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