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HP paves way for partner growth with integration of all solutions and services under Amplify Partner Program

HP paves way for partner growth with integration of all solutions and services under Amplify Partner Program

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HP has announced the launch of HP Amplify for All, an initiative that integrates all HP solutions and services including Poly, Teradici and HyperX into the HP Amplify Program, offering a unified global platform for partner engagement.

The newly integrated partner program, which went live on November 1, 2023, will also extend to distribution partners.

HP Amplify Distribution is the industry’s first program tailored for distributors, marking the successful implementation of the HP Amplify Program across all partner categories.

Moreover, HP has revealed details for new commercial partner benefits effective from November 1. These include the More for More rate multiplier, enhancing partner compensation, and Fast Lane, the industry’s first automated Marketing Development Funds (MDF) reimbursement process.

The company will also roll out Growth Plays, a new program element, across commercial and distribution partners in May 2024.

“By leveraging our expanded portfolio and enticing new benefits, HP partners are uniquely positioned to catalyze substantial, long-lasting growth,” stated Kobi Elbaz: Senior Vice President and General Manager, HP Global Channel Organization. “Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining the Amplify Program to stay at the forefront of evolving industry dynamics.”

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