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StarLink appoints CEO to revitalise growth plans for 2020 and ahead

StarLink appoints CEO to revitalise growth plans for 2020 and ahead

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StarLink, the fastest growing ‘True’ Value-Added-Distributor (VAD) in the Middle East, Turkey and Africa (META), has announced the appointment of Bashar Bashaireh as the Chief Executive Officer, who will be based at StarLink’s headquarters in Dubai.

With over 25 years of leadership experience and with a vast business network, Bashaireh  is a highly recognised executive in the technology, security and telecom industries with an in-depth understanding of related business dynamics. His experience spans successfully building, growing and leading organisations across multiple geographies and cultures making him the right choice to lead StarLink into the next phase of growth.

As CEO, Bashaireh’s main role would be to capitalise and build on these strengths and solid corporate foundation to pursue a clear vision for change and value creation; harness his commercial experience to build stronger business partnerships, develop strategic alliances and expand the international sales presence for StarLink.

“I am extremely excited and privileged to be part of the StarLink legacy and look forward to leading an incredibly talented team of people where together we will be focusing on new business opportunities to accelerate expansion and revenue growth over the coming years,” said Bashaireh.

“With its value proposition and unique business model, StarLink is well-positioned to gain the required momentum and we will drive on this credibility and transition into the next wave of success.”

Prior to joining StarLink, Bashaireh held several management roles at leading technology vendors.  Most recently he was General Manager at Symantec, managing the Middle East and Pakistan region. Before that he was Vice President, Middle East and Africa at Unify and he also served as Regional Director at Aruba Networks and Fortinet.

Nidal Othman, Co-Founder and Managing Director, StarLink, said: Bashar has a remarkable track record of strong leadership and vast industry experience with vendors, partners and customers.  In this role, Bashar will direct the country teams and business units to pursue StarLink’s business objectives and under his eminent leadership, we aim to drive strategic relationships with our well-integrated solutions approach.  We are delighted to have him onboard.”

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