StarLink, the fastest growing ‘true’ Value Added Distributor (VAD) in the Middle East, Turkey and Africa (META) region, has announced a significant US$400 million target for 2019 at its annual sales conference.
With major achievements in 2018 in terms of sales and business initiatives, StarLink has revealed big plans for this year.
For over a decade and half, StarLink has stood strong and is today acclaimed as the third largest cybersecurity distributor globally. It attributes its growth to its unique business model harnessed by an ever-growing and integrated vendor base, expansive reseller network and loyal customers across the META region.
StarLink continues to make its mark as a premier VAD and ensures consistent innovation and growth for all stakeholders all through the journey. 2019 will witness new and strategic technology alliances as well as lucrative business ventures in the commercial space. In terms of geographic expansion, StarLink’s reach spans across four continents.
With expansion plans into EMEA – France, Lebanon and Kenya in Q1 2019, it will cover 20 countries. Furthermore, to cater for this growth, the onboarding of an additional 50 highly skilled expert teams is in the pipeline, aiming to increase the StarLink family to 400 plus members across all regions.
Nidal Othman, Managing Director at StarLink, said: “2018 was an exceptional year for StarLink and gave us the opportunity to reaffirm our position as a ‘True VAD’. Though challenging, we were relentless and stayed focused on our journey to accelerate growth in terms of revenue for our vendors and partners as well as regional expansion.”
He added that today StarLink stands at a juncture where its paramount responsibility is to empower its affiliation with vendors, partners and customers.
Mahmoud Nimer, General Manager, StarLink, said: “While organic growth will continue, exploring newer pastures will be the focus for 2019. Especially in the non-Middle Eastern markets that hold huge potential and in the commercial business arena where StarLink will deploy adequate resources, as this would be one of the main growth drivers, this year.”
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