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New General Manager appointed at value-added distributor

New General Manager appointed at value-added distributor

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Leading value-added distributor, SPECTRAMI has appointed Yasser Ali, as the General Manager for Egypt, Levant and North Africa.

Based in Cairo, Ali will be responsible for accelerating the growth of business and maintaining customer, partner and vendor relationship by implementing company’s  Vendor Extension Model (VEM) model in Egypt, Levant and all across North Africa.

Prior to joining SPECTRAMI, Ali served as a Country Manager for LogRhythm in Kingdom of Saudi Arabia and led the development of its business in the Kingdom.

Prior to that, Ali spent over seven years with Intel Security as the Regional Manager for Egypt, Levant and Western Saudi Arabia. In addition to his proven capability in building business momentum, Ali brings an expansive portfolio of skills acquired over several years of experience working with clients in the public and private sector, financial services and oil and gas industries.

“I am very excited to join one of the few respectable names in the distribution business in the region,” said Ali.

“Egypt is my home and is also home to one of the fastest growing economies in this part of the world. We have very aggressive plans for the Egyptian market and our target for the next three years is to put SPECTRAMI among the top players in the country.”

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