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Building channel partners for today’s digital world

Value added distributors and channel partners need to work jointly to increase their differentiation in the digital marketplace, provide a range of services to meet market demand, and invest in technology skilling of their teams, says Fadi Matta at Mindware. Traditional IT distributor roles are rapidly shifting. Digital transformation is becoming a fundamental driver of […]

Delivering solutions for enterprise performance

Leveraging a strong portfolio of observability and security solutions from Dynatrace and other leading IT vendors like Dell and VMware, VAS Integrated Solutions is using stable operations in Egypt and Libya to expand into Saudi Arabia and Sudan. Digital transformation is accelerating and taking place in hybrid and multicloud environments. This shift yields undeniable benefits […]

Channel chief: Philippe Jarre at Mindware Group

Philippe Jarre believes businesses will increasingly turn to digital technologies to streamline operations, gain competitive advantage and IT distributors will need to offer a wide range of digital solutions. Describe your current job role and business model? As the CEO of Mindware, Philippe oversees the operations and strategic direction in the Middle-East and Africa region. […]

Westcon-Comstor launches its multivendor marketplace, PartnerCentral

Westcon-Comstor announced the launch of its new multivendor marketplace, PartnerCentral. This new digital gateway is a one-stop environment where partners can configure, quote, and order complex hybrid solutions—software, hardware, services, or a combination of all three. With PartnerCentral, Westcon-Comstor partners can access intuitive data insights that simplify the procurement of services and products, and the […]

Why AZCOM is adopting a fit to strategy

Led by stalwarts Nassir Nauthoa and Anand Dathatreya, AZCOM intends to deliver compelling solutions to channel partners through its fit-to strategy with vendors. AZCOM IT Distribution is a value-added distributor servicing the needs of the SME and corporate reseller channel in the Gulf countries. The company is operational and initially focused on supplying its customers […]

How Omnix is integrating digital platforms into its value distribution

Omnix is investing into emerging digital platforms and cloud marketplaces to help regional channel partners deliver digital transformation solutions to end users. Omnix International is a Sharia compliant company in the regional technology industry with over three decades of experience headquartered in UAE. The parent company is the Al Imtiaz Investment Group located in Kuwait. […]

How African channel partners can qualify their cloud providers

With South African businesses reeling under power cuts, Andrew Cruise at Routed, advises African channel partners and enterprise decision makers on how to select their cloud service partners. Cloud adoption is rapidly increasing in Africa, with no slow-down in sight. Worldwide Worx research indicates that 69% of companies in eight African countries plan to increase […]

Editor’s question: Hyperscalers have built marketplaces on their platforms, how can channel partners leverage this trend

Partners should take advantage of ecosystems vendors have built. The shift to cloud solution selling enable partners to develop value-add services around solutions and ecosystems. Executives from Riverbed, HPE, Liferay share their perspectives. Ghassan Abou Rjeily, Regional Channel Sales Manager Emerging EMEA, Riverbed With the appetite for cloud adoption having scaled exponentially in recent years, […]

Schneider Electric launches online course on energy transition with International Trade Centre, Atelier 21

Schneider Electric together with the International Trade Centre, ITC, a United Nations, UN agency, and the French NGO Atelier 21, launched a new online training module about energy transition. Titled Become a Player in the Energy Transition, the course is free to access and is available to everyone in English, with other languages to follow. […]

CyberKnight signs up as VAD for Traceable bringing discovery, security posture management

To support the region’s enterprise and government organisations better protect sensitive data and stop API abuse, CyberKnight has become the value-added-distributor for Traceable, that allows for discovery and security posture management, threat protection and threat management, across the entire SDLC. As the industry’s first and only Zero Trust API Access, ZTAA solution, Traceable actively reduces […]

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