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Thought Leadership

The importance of partnerships in the cybersecurity industry

Collaboration and partnerships might be essential for the cybersecurity industry as it tackles the uncertainty surrounding the coronavirus pandemic. Sam Curry, Chief Security Officer, Cybereason, explains how these partnerships could help in the short, medium and long term. Given the market instability, risk is soaring and many companies are responding by shrinking from investments, preserving […]


SentinelOne expert on the importance of securing the endpoint

With increasing numbers of businesses moving to remote working models, it’s more important than ever for CISOs to review and bolster their endpoint security policies. Tamer Odeh, Regional Director at SentinelOne in the Middle East, talks us through the key threats to the endpoint and offers advice to ensure organisations have comprehensive endpoint security strategies […]


Cloud can help regional enterprises pull through COVID-19

Cloud is playing an important role during the working changes surrounding the COVID-19 pandemic. Mohammad Bin Sulaiman, CEO of Moro Hub, explains how using the cloud is fundamental to being able to scale operations as an organisation’s workforce gets distributed remotely. With the impact of COVID-19 severely affecting regional businesses in the month of March, […]


Bringing customer experience to life for African organisations

On-going technological disruption has transformed companies’ expectations of their technology partners. Cathy Smith, Managing Director at SAP Africa, tells us more. The new currency in technology partnership is lifetime value: how much value a partner can provide to an organisation on an on-going basis over long periods of time. Technology partners can no longer just […]


Focusing on your partners – channel’s biggest need

Lara O’Brien Williams, Senior Director of Worldwide Partnerships at Cumulus Networks, tells us how vendors should think about their partners’ needs and ensure they are happy. As we start the new year, with renewed budgets and projects to look forward to, we mustn’t forget our partners. Just as we will be planning for the next […]


De-Risking in the era of data transparency

Organisations across the board must foster a culture of transparency in terms of how data is used. Daniel Fried, General Manager (GM) and Senior Vice President (SVP), EMEA and Worldwide Channels, Veeam, says: “Not every person in the business can be a data protection expert, but all employees must appreciate and understand the basic principles.” […]


Eaton expert makes 2020 channel predictions

Ashraf Yehia, Managing Director – Middle East, Eaton, makes some insightful predictions for channel partners in 2020. He argues they will need clarity in their strategy to make the right decisions. “Only then will they be able to set themselves up as trusted partners able to deliver and truly support customers on their strategy,” he […]


How the channel can help deliver the true digital employee experience

The need for companies to put their people first has never been greater. The ‘experience’ organisations can now offer their employees – in terms of giving them access to the right digital technologies, applications, culture and support – can now directly impact business growth and attracting and retaining talent. Andy Philp, EMEA Solutions Marketing, VMware, […]


Driving increased revenue for your brand, your vendor and your business

One of the most tried and tested methods for driving a more positive sales outcome from an organisation is to offer some form of incentive to people to take the ‘action’ the company requires. In the channel, this has become one way to differentiate oneself from the competition, since offering something in return for the […]


Networks Unlimited Africa expert on how to stay safe for Black Friday

It’s around the corner and South African consumers are frantically making their wish lists – another Black Friday, when, for once, the rule that says, ‘if it looks too good to be true, it probably is’ just might not hold.  Black Friday, after all, represents the silliest day of shopping’s end-of-year ‘silly season’. At the […]


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