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Partners Programme

Veeam driving cloud and services stack for channel partners

CHANNEL OUTLOOK 2018 This year Veeam enhanced its Veeam Cloud Service Provider programme to allow such partners to differentiate themselves in the Cloud marketplace. The company also introduced a new Veeam Accredited Service Partner programme that enables its members to deliver high-quality professional services related to Veeam solutions. This helps customers realise increased reliability, along […]


Riverbed SteelConnect to become fast track for channel partners

CHANNEL OUTLOOK 2018 During 2017, Riverbed actioned clearly defined strategic objectives which included realigning and doubling down on sales efforts, further strengthening ties with distributors, and enablement of the channel. This allowed the vendor to extend conversations with existing clients through cross-selling across their portfolio as well as making inroads into new geographies and market […]


Flash from Pure Storage, connecting channel with service providers

CHANNEL OUTLOOK 2018 In terms of Pure Storage’s partner programme, the vendor added a number of benefits to its P3 solution provider programme and also introduced a new category for service providers. For some select P3 partners, the vendor now offers beta testing to provide early hands-on access to upcoming products, solutions and features. Pure […]


NetApp’s hyper-converged infrastructure, offer solutions for channel

CHANNEL OUTLOOK 2018 NetApp is actively encouraging its partners to take advantage of certification programmes and to focus on specialisations. As part of its strategy to allow more time for partners to achieve their certifications in the current fiscal year 2018, partner audits will now be done annually and not half yearly like before. Equipping […]


Layered email security, opportunity for Mimecast channel partners

CHANNEL OUTLOOK 2018 Mimecast introduced a new channel programme and set clear expectations for its channel partners. This included changes to its MDF investment, quarterly goals and certification requirements. Mimecast has introduced a tiered partner model that measures and rewards partner performance against various agreed business objectives. This places the vendor in a strong position […]


Epicor migrating channel from resellers to value added partners

CHANNEL OUTLOOK 2018 Over the past 12 months, Epicor has made substantial changes to the channel partner programme to ensure that partners are enabled and ready to cater to the various transformations that are expected during 2018, including cloud, digital, mobility and Industry 4.0. Scorecard The changes have centered around answering one fundamental question: What […]


Professional services, digital workplace, opportunities for Aruba channel

CHANNEL OUTLOOK 2018 In 2017 HPE Aruba channels grew in most countries but sectors varied. The vendor had strong business in UAE, Bahrain, Kuwait and Turkey in Hospitality. Education was strong in Turkey and UAE while Telecom was strong in Oman with some signs of return from Saudi Arabia. Public sector was strong in Egypt, […]


Cisco expands partner skills portfolio with business architecture certifications

Cisco announced it is expanding its learning portfolio with new business architecture training and certifications designed to accelerate the pace of business transformation, innovation and growth. Providing professionals with the latest skills, tools and best practices enables them to build and strengthen the bridge between technology solutions and business needs. These new offerings mark the […]


Abu Dhabi’s Yahsat partners with Bluetown to provide connectivity to Africa

Yahsat, the UAE-based satellite operator, signed a Memorandum of Understanding with the Danish technology and Internet Service Provider company Bluetown. The partnership agreement aims to connect the unconnected by providing high performance Ka-band satellite Internet services combined with Bluetown’s unique last mile solutions in unserved or underserved locations. Both companies will join forces to offer […]


Shift Technologies partners with Google to provide Paas developer platform

Shift Technologies, an AW Rostamani Group Company and Google Cloud announced a partnership to provide customers in the Middle East with Google’s latest technology in artificial intelligence, machine learning, big data and data analytics through its cloud. The move sees Shift Technologies, a UAE based company bring this service to the Middle East providing its […]


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