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VeeamON Tour back in Riyadh to help organizations master the art of modern data protection

VeeamON Tour back in Riyadh to help organizations master the art of modern data protection

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Veeam Software, the leader in Modern Data Protection, hosted 200 registered attendees, customers, partners and industry experts at its VeeamON Tour in Riyadh, Saudi Arabia.

The event at Al Ammariyah Hills Resort connected leading IT experts and visionaries throughout the region to share and learn about the hottest topics in the market, including Modern Data Protection, ransomware, native cloud and Kubernetes.

Mohamad Rizk, Regional Director, Middle East and CIS at Veeam Software who presented the keynote address entitled The Future to Modern Data Protection, said: “With the current Digital Transformation trend and emergence of the hybrid workplace, cloud, virtualization, Kubernetes and SaaS have all seen rapidly growing adoption by regional enterprises in the Middle East. They are seeking to bring flexibility, scalability, simplicity and cost benefits into their IT infrastructures by moving away from legacy data center architectures.

“As such, they recognize how vital it is to have a comprehensive strategy that embraces and protects vital data across all these environments. Eliminating data protection gaps, engaging automation, and moving to an autonomous system reduces risks, improves productivity and creates robust Business Continuity.”

Product innovation

“With increasing threats from ransomware attacks and data security challenges relating to multi-/hybrid cloud architecture adoption, we, as a community, have rallied together to deliver the most robust solutions to our customers. Veeam provides a single platform for all data environments,” said Rizk.

“Ensuring data security, protection and integrity is deeply rooted in our DNA and our continuous technology innovation has helped us reach the status of being the #1 provider in EMEA during 2H’21 in IDC’s DR&P market. VeeamON Tour Riyadh has been an excellent forum to showcase all our innovations that will help customers drive business efficiency and agility, protect their data, and ensure that they are well prepared for the next stage of their Digital Transformation.

“Our software-defined approach means there is no lock-in to proprietary hardware and works with our customers’ existing architecture, both on-premises and in the cloud.

“Entire industries face a data protection emergency and businesses are looking for ways to accelerate their strategies to protect data, remediate cyberattacks and recover from systems outages. Companies who succeed in accelerating their adoption of a Modern Data Protection strategy will put in place solid foundations to gain competitive advantage from digitization.

“It will enable them to experience the lower cost points and flexibility of public cloud, leverage the security and proximity of private cloud, and fast-track their development cycles by deploying Kubernetes, with the assurance that their data is protected across their entire infrastructure.

“Organizations should also understand that they can be vulnerable to vendor lock-in due to exponential business growth with the data protection requirements that once worked before now being, outdated and no longer viable to their current business model. Data protection solutions, like in the case of Veeam, should be flexible and scale with the customers business without the extra cost of vendor lock-in or complexity.” 

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